Advancing Ahead Without Leaving Patients Behind - an Expert Discussion
The discussion today will revolve around the virtual world of dentistry which is without any doubt the next milestone in innovation. In the past few decades we’ve seen the dental industry evolve at a rapid pace moving from analog to digital allowing dental professionals to increase their efficiency and provide a higher level of care. The next evolution involves moving towards virtual. In this session we will talk about how patient empowerment and technological development like AI and teledentistry made space for the delocalization of patient care and why it is necessary to quickly adapt to stay ahead of the game.
Some of the main questions that we will touch on are the following: In what orthodontic cases can the remote monitoring applied? What is the impact on the quality of the treatment and the whole workflow? What is the impact on the patient journey? How is it perceived by patients? What are the teams requirement to make it work in your practice?
Dr Martina Hodgson:
Dr Martina is a dental practice owner, Invisalign Speaker and Key Opinion Leader for Dental Monitoring. She is a Platinum Elite Invisalign provider.
Voted Best Dentist North and Central 2020 (highly commended), she recently gained the Postgraduate Diploma in Clear Aligner Therapy from the City of London Dental School, sits on the Private Dentistry Journal Editorial Advisory Board and regularly writes articles for the dental and general press.
Martina is the co-founder of Inspiring Women in Dentistry, organising events, mentoring and support for women in dentistry, and her other awards include Best Team UK, Best Patient Care and Practice of the Year.
Dr Anshu Sood:
Anshu is a Specialist Orthodontist and the owner of 2 specialist practices – one fully private and one mixed practice. The private practice was opened less than 5 years ago but has utilised many technologies to make it the success that it is.
As a Platinum Invisalign Provider, Dental Monitoring has allowed the practice to grow without requiring further physical investment in surgery space and workforce.
The more recent introduction of Photo Monitoring Lite has allowed us an even greater degree of communication and monitoring with our patients. Which since lockdown has been a fantastic tool for managing patient expectations, treatment progress and retention.
In addition, Anshu is Director of Clinical Practice at the British Orthodontic Society. This role involves liaising with the stakeholders involved in the commissioning of NHS Orthodontic Services as well as other associated Societies such at the BDA.
She was previously Chair of the Orthodontic Specialist Group and has been on the OSG committee for over 10 years.
Whilst passionate about business development, she would always much rather be travelling the globe. A desire which has severely been limited in this current climate.
Dr Keely Thorne
I always wished to enter a profession that would truly help people and make a difference to their lives. Helping patients achieve the healthy and attractive smile they have always wanted, in the safest way possible, is now fulfilling that wish. I love that this is now possible so discreetly and even for adults who travel or have busy lives.
My aim is to create natural and beautiful smiles using minimally invasive techniques and the highest standards of modern dentistry. I have attended numerous courses in my career so far to ensure that my skills and knowledge remain as high as possible in the field of cosmetic dentistry, including multiple clear aligner courses.
I am a fully accredited provider of cosmetically focused orthodontic options such as Invisalign, Clearsmile aligner, Inman aligner and Quick Straight Teeth.
A personal reason that draws me to the field of tooth straightening, is that I love being able to support and encourage my patients during the course of their treatment. In turn, this allows us to get to know each other well. I have found that by building a strong relationship with my patients and ensuring they are involved in their treatment every step of the way, I am able to truly understand their desires and achieve the best results possible from each patient’s unique perspective.
My overall goal is not only to improve my patient’s health and appearance, but their happiness is also of utmost importance to me. I’m always willing to spend as much time as it takes to ensure this.
Outside of dentistry, I live with my partner David and 7 year old son Regan. We have a cat named Jasper and a little Frenchie named Hugo. We enjoy long family walks, and going bowling. Regan enjoys helping me in the kitchen!
Dr Murtuza Hasnaini:
Murtuza trained at Barts and The London and passed his Bachelor of Dental Surgery with Distinction. After further training at the Royal London Hospital and Great Ormond Street Hospital for Children he returned back to the Royal London for 3 years of full time specialist training in Orthodontics. On completion of his training in 2003 he was the only person in the UK to be awarded the Orthodontic Specialist Diploma (MOrth) from both the Royal College of Surgeons in England and Edinburgh. I set up the Practice in 2004 and we expanded to our current location in 2008. As the Leader of the team, it is my aim to make sure that all of our patients receive a world class service and attain outstanding treatment results; and this is exactly what I believe we achieve. It is especially rewarding to hear our clinics recommended to the friends and family of patients we have treated. We don’t just look to change smiles at The Brace, we want to make a real difference to the lives of our clients. My special interests are orthodontics for adults and patients with advanced gum disease, the business of Orthodontics, Marketing and teaching. I regularly work with other Specialists such as Periodontists (gum specialist) and Implantologists and this allows me to solve very complex problems. I am actively involved in teaching and training, and have been appointed at Warwick University to train dentists to become Specialist Orthodontists. To wind down I enjoy playing tennis. I am also fascinated by learning about new cultures and love to travel to new places. My biggest hobby has got to be my young family! I do have one burning ambition…to learn to fly an aeroplane!
Dr. Rayan Skafi
Dr. Rayan Skafi received his DMD degree from the University of Saint-Joseph where he also earned a certificate of advanced graduate studies in prosthodontics. He worked in a private dental practice for four years before pursuing a master’s degree in biotechnologies management from ESCP Europe in Paris. After that, he started working at Dental Monitoring, a leading innovator of dental technology, as a Clinical Education Officer. Dr. Skafi works closely with global Key Opinion Leaders in the dental industry to develop and implement a strong educational program teaching dental professionals how to adopt innovative technologies, such as AI-driven solutions and teledentistry, in order to evolve their practices.
Dr. Skafi believes that patient empowerment and technological development are making space for the delocalization of healthcare, requiring not only the adoption of disruptive technologies but also changes in stakeholders’ systems and attitudes.