Private Dentistry Awards

This is a regional award. Enter this category if you are a dentist aged under 36 at the time of applying:

Demonstrate your hard work and drive
Tell us about any achievements in your career to date
Discuss your training and development, if relevant
Explain how you are different to other young dentists and how you go beyond the regular duty of care for your patients
Give evidence of patient satisfaction
Explain any hurdles you have overcome
Describe your future goals
Include relevant patient and colleague testimonials and pictures
Include a photo of the candidate.

Describe your charitable project and the benefits derived from it
Explain why and how you support your chosen cause
Describe the support you have provided and fundraising achievements over the year
Give evidence showing how you have helped raise awareness for your chosen cause
Include supporting evidence and pictures.

Your practice must have opened after 1 January 2020.

Provide images/videos of the practice, including before and after
Show evidence of uniqueness in your practice and how you go beyond the regular duty of care
Explain how the business has grown since it either opened or changed hands
Discuss team training and development
Include examples of clinical excellence (eg before and after pictures)
Include marketing literature
Tell us if you work with charities or the local community
Include relevant testimonials and photos.

Before and after pictures and videos, if appropriate
Discuss the changes you have made and how the business has grown
Examples of clinical excellence should be an essential in your submission
Demonstrate team training and development
Tell how your website or social media platforms have been used to show off your practice and include examples of marketing literature
Show any unique features or design excellence that have been put in place to improve the patient experience and explain your objectives behind them
Include evidence of patient satisfaction and relevant testimonials.

Explain what digital technology you have invested in and why
Show how you have successfully integrated it into your dentistry and marketing strategy
Explain the impact of technology on your efficiency and profitability
Explain the benefits you are now seeing and how it has improved the patient experience
Examples of clinical excellence using the technology should be an essential in your submission
Include relevant supporting documentation and photos.

Show how content is supportive of the website’s conversion rate
Show excellent structure and navigation
Demonstrate how the website design has been carefully put together to connect quickly with its target audience
Explain what measures have been taken to reduce the website bounce rate
Explain what measures have been taken to increase the website conversion rate
Show the creative process that ensures the website doesn’t look like a ‘template’ website
Show website speed
Explain what measures have been taken to make the mobile experience conducive to increased patient conversion
Show SEO visibility and usage numbers
Show website is GDC, CQC and GDPR compliant
Explain anything that makes this website unique.

This category is open to all team members listed above – each individual award in the category will be handed out separately.

Demonstrate their hard work and drive
Tell the judges of anything outstanding they have done or been involved in
Show why this person is special and explain any hurdles overcome
Provide evidence of the excellent patient care they provide
Give evidence of any connection with the local community or a charity
Include relevant supporting evidence, patient and colleague testimonials and photos
Include a photo of the team member.

Show evidence of investment in the design and branding of your practice
Explain the idea and effect you are trying to achieve through the design of the brand
Describe how you use your brand in all your marketing material and how this has benefited the practice
Tell us your aims and objectives for the look of the practice
Show any unique features, architecture, interior design excellence
Explain your website and how you use this to further communicate your brand
Include examples of marketing literature such as promotional material and online campaigns.

Are you, or is your employer, doing a great job? This category recognises strong leadership of a dental practice.

Demonstrate your commitment to the practice
Tell us about staff career pathways and advancement opportunities
Discuss your great team atmosphere and how you go the extra mile for the staff
Show the effect your employer’s efforts and consideration have on the team
Include relevant supporting evidence, patient and colleague testimonials and photos
Include a photo of the practice principal.

Demonstrate your great team approach to patient care
Include marketing literature such as a welcome pack or aftercare leaflet
Show how you are different to other practices
Discuss how you provide continuity and consistency of care to establish trusting relationships with patients
Provide evidence of patient satisfaction and relevant testimonials
Examples of clinical excellence should be an essential in your submission
Include supporting evidence and pictures
Include examples of clinical excellence.

To enter this category you must enter at least one other category.

Examples of clinical excellence should be an essential in your submission
Demonstrate your use of marketing through literature, social media and your website
Give evidence of team training and development
Discuss your teams approach to patient care and how you establish trusting relationships with patients
Explain how you go beyond the regular call of duty for your patients
Show any unique features or design excellence which has been put in place to improve the patient’s experience and explain your objectives behind them
Provide evidence of patient satisfaction
Include supporting evidence and pictures.