Private Dentistry Awards

Young Dentist

This category is open to those born on or after 31 October 1987.

• Detail your professional credentials, achievements, training, any any accolades you have received
• Explain how you are different to other young dentists
• Share your biggest achievement in your dental career to date
• Share any hurdles you have overcome in your life/career
• Provide any evidence of how you go beyond the regular duty of care: pay specific attention to the fundamentals of dentistry such as caries management, periodontal care, tooth wear and oral cancer
• Explain your approach to diagnosis and patient communication, both in-surgery and on a wider scale if relevant
• Describe any work you do with charity or in your local communities
• Share examples (3-5 cases) of your clinical work to showcase the breadth of your practice
• Supply any relevant patient and colleague testimonials
• Please include a high-resolution image a photo of the dentist.

Treatment of Nervous Patients

• Demonstrate an excellent approach to welcoming and treating nervous patients
• Show how you are different in treating nervous patients
• Include marketing literature
• Provide evidence of patient satisfaction
• Include images and relevant testimonials.

Child-Friendly Practice

• Demonstrate your approach to child dental health
• Show us how you are different in treating young patients
• Include marketing literature
• Provide evidence of patient satisfaction
• Include images and relevant testimonials.

Charity or Community Project

• Describe your charitable project and the benefits derived from it
• Explain why and how you support your chosen cause
• Describe the support you have provided and fundraising achievements over the year
• Give evidence showing how you have helped raise awareness for your chosen cause
• Include supporting evidence and pictures.

New Practice

Entrants for this category can only enter New Practice or Most Improved Practice. You cannot enter both. Your practice must have opened after 1 January 2023.

• Provide images/videos of the practice, including before and after
• Show evidence of uniqueness in your practice and how you go beyond the regular duty of care
• Explain how the business has grown since it either opened or changed hands
• Discuss team training and development
• Include examples of clinical excellence (eg before and after pictures)
• Include marketing literature
• Tell us if you work with charities or the local community
• Include relevant testimonials and photos.

Most Improved Practice

Entrants for this category can only enter New Practice or Most Improved Practice. You cannot enter both.

• Include before and after pictures and videos, if appropriate
• Discuss the changes you have made and how the business has grown
• Examples of clinical excellence should be an essential in your submission
• Demonstrate team training and development
• Explain how your website or social media platforms have been used to show off your practice and include examples of marketing literature
• Show any unique features or design excellence that have been put in place to improve the patient experience and explain your objectives behind them
• Include evidence of patient satisfaction and relevant testimonials.

Referral Practice

• Examples of clinical excellence should be an essential in your submission
• Include marketing literature
• Explain the specialist services you provide
• Show us how the practice has been adapted to treat patients in specialist areas
• Discuss training/development information
• Provide evidence of patient satisfaction and relevant testimonials
• Include supporting evidence and pictures.

Practice Design and Brand

• Show evidence of investment in the design and branding of your practice
• Explain the idea and effect you are trying to achieve through the design of the brand
• Describe how you use your brand in all your marketing material and how this has benefited the practice
• Share the aims and objectives for the look
• Show any unique features, architecture, interior design excellence
• Explain your website and how you use this to further communicate your brand
• Include examples of marketing literature such as promotional material and online campaigns.

Website of the year

• Show how content is supportive of the website’s conversion rate
• Show excellent structure and navigation
• Demonstrate how the website design has been carefully put together to connect quickly with its target audience
• Explain what measures have been taken to reduce the website bounce rate
• Explain what measures have been taken to increase the website conversion rate
• Show the creative process that ensures the website doesn’t look like a ‘template’ website
• Show website speed
• Explain what measures have been taken to make the mobile experience conducive to increased patient conversion
• Show SEO visibility and usage numbers
• Show website is GDC, CQC and GDPR compliant
• Explain anything that makes this website unique.

Hygienist/Therapist, Receptionist, Practice Manager and Dental Nurse

This category is open to all team members listed above – each award in the category will be presented separately.

• Demonstrate their hard work and drive
• Tell the judges of anything outstanding they have done or been involved in
• Show why this person is special and explain any hurdles overcome
• Provide evidence of the excellent patient care
• Give evidence of any connection with the local community or a charity
• Include relevant supporting evidence, patient and colleague testimonials and photos
• Include a photo of the team member.

Digital Practice

• Explain what digital technology you have invested in and why
•  Show how you have successfully
  integrated it into your dentistry and marketing strategy
•  Explain the impact of technology on your efficiency and profitability
• Explain the benefits you are now seeing and how it has improved the patient experience
• Include relevant supporting documentation and photos.

Team of the year

• Demonstrate a great team approach and focus on patient care
• Discuss how your practice invests in team development and training
• Show how you are different to the competition
• Give evidence on how your team goes above and beyond the regular duty of care
• Include evidence of any work within the local community or a charity
• Include relevant testimonials and photos.

Practice Principal

For principal dentists (or the ‘lead’ dentist in a corporately owned practice). This category is looking to recognise  achievements of a dentist over the last 12 months. This category is open to those over 35 years of age.

• Demonstrate your hard work and drive; how did you get to this point?
• Explain your leadership approach with your team and your patients; what defines you?
• Highlight any postgraduate training/development done in the year
• Provide any other supporting evidence/pictures you feel relevant
• Provide one or two patient testimonials received through the year
• Include a photo of the practice principal.

Practice of the Year

To enter this category you must enter at least one other category

• Examples of clinical excellence should be an essential in your submission
  • Demonstrate your use of marketing through literature, social media and your website
  • Give evidence of team training and development
  • Discuss your team’s approach to patient care and how you establish trusting relationships with patients
  • Explain how you go beyond the regular call of duty for your patients
  • Show any unique features or design excellence that has been put in place to improve the patient experience and explain your objectives behind them
  • Provide evidence of patient satisfaction
  • Include supporting evidence and pictures.

Patient Care

• Demonstrate your great team approach to patient care
• Include marketing literature such as a welcome pack or aftercare leaflet
• Show how you are different to other practices
• Discuss how you provide continuity and consistency of care to establish trusting relationships with patients
• Provide evidence of patient satisfaction and relevant testimonials
• Examples of clinical excellence should be an essential in your submission
• Include supporting evidence and pictures.