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Chris Barrow explains how to find the right candidate, despite dentistry experiencing a big recruitment crisis. We enter 2022 professionally, much as we left last year – with a continuing recruitment retention crisis. It’s difficult to keep the people you’ve got and even more difficult to find new people. Recruitment advertising Part of the problem … Continued
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Not knowing your return on investment for your marketing campaigns is throwing money down the drain, Chris Barrow says. Yet again, I find myself flummoxed when listening to a principal tell me that he is spending £500 per calendar month on SEO. And a further £1,000 per calendar month on digital advertising. Despite this, he … Continued
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This month, Chris Barrow encourages you to get into training for 2022 to make sure you’re match fit when January comes around. I wanted to share with you a very simple and yet profound question that my business coach asked me during a face to face meeting. The question was this, are you match fit … Continued
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In this video, Chris gives a couple of tips to save time and avoid ‘time hijackers’ so you can give more time to important tasks. The term time hijackers is given to everything that gets in the way of the stuff that really matters. Over the years, Chris believes we’ve all become more and more … Continued
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Chris Barrow discusses his new front-of-house development programme launching this month with Lisa Bainham. For more information and to sign up, visit coachbarrow.com/frontofhouse.
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This month Chris discusses how he’s keeping positive through February and helping ensure businesses keep going through the tough times. January was one of the toughest months during the pandemic. Much has been written about why January 2021 was so tough. ‘It was like hitting the wall in a marathon,’ Chris says. ‘Knowing you’ve covered … Continued
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Chris Barrow reflects on changes to the business of dentistry over the last 10,000 days. Where on earth did the last 9,496 days go? Time does seem to fly when you are enjoying yourself and it feels like a moment ago that this former financial planner was wandering around the 1996 Dental Showcase and contemplating … Continued
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This month Chris Barrow looks at the planning paradox and how difficult it is to set and follow goals during a pandemic. As we return to practice in the new year, many practice managers and owners may come across the planning paradox. The paradox is that COVID-19 will impact many of our plans and targets … Continued
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Marathon running, cycling and travelling, this week we hear from one of dentistry’s most physically active people – Chris Barrow. Please introduce yourself Chris Barrow – dental business coach since 1996. What do you get up to in your spare time away from dentistry? I’ve been a committed runner since 1978 (35 marathons under my … Continued
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As we head for the finish line of 2020, Chris Barrow pauses for thought to look back at the year and asks ‘What just happened?’ In this vlog, Chris splits the year into four very distinct quarters. First quarter What pandemic? As the first quarter rolled out, there was an increasing realisation that the pandemic … Continued
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Dear practice owner, I’d like to apply for a job at your practice please. Will you take a few moments to consider my application? Job title: business and personal coach Start date: 1 January 2021. Duration: 12 months (but you can fire me any time you like if I don’t meet your expectations). Salary: £3,600 … Continued
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Chris Barrow gives his three top tips for dentists looking to undertake and offer virtual consultations to new and existing patients. Virtual consultation platforms We have all seen the plethora of virtual consultation platforms that have appeared since lockdown on dental practice websites. Chris says leading practices are now ensuring there is an easy-to-follow, quick … Continued
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Chris Barrow talks about a new genre of practice owner becoming more prevalent – one who wants a self-managing dental business. There are a lot of associates who think the grass is greener as a practice owner. Therefore they’re signing up with brokers to get details of practices for sale. There are also lots of … Continued
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Chris Barrow invites practice principals who don’t have enough time in the day to join the 5am club. Practice managers and principals often find themselves working a full day in the business. This therefore leaves them having to find additional time during the week to work on the business. Monday through to Friday, Chris recommends … Continued
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Chris Barrow explains why marketing your practice and services to potential new patients is so important now as we head back to practice. Return to work Moving into the return to work phase will highlight a backlog of patients needing treatment. Whether it’s emergency, functional repair or elective treatments, practices are very busy. But Chris … Continued
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In this video, Chris Barrow explains why practices will want to keep the conversation going with patients in preparation for the lockdown to end. Keeping the conversation going During his Extreme Business Regeneration Programme, Chris asks practices: Will the lockdown come to an end? Will your dental business return to work? And will people still … Continued
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Are you offering a smile wish list at your dental practice? Chris Barrow explains why every practice should be using it. Chris Barrow believes that you should use the list as part of a new patient experience and also existing patients. The smile wish list asks questions about feelings, opinions and also emotion-based questions. A … Continued
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Chris Barrow explains how to turn a patient who has reached the end of their treatment into a brand ambassador. What can you say to an emotionally happy patient that would engage them as a brand ambassador? The MRCREST list for example is a list to follow at the end of treatment. Creating brand ambassadors … Continued
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The London Dentistry Show is on its way – and it’s set to be a substantial affair. Coming this autumn, the show is completely free to attend, and promises to be the capital’s premier dental event. It takes place on Friday 13 and Saturday 14 September at Olympia London, where it will showcase the latest concepts … Continued
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Three days in, Chris Barrow lets us know how the Fivegoforth challenge, a 1,000-mile bike ride from Land’s End to John O’Groats, is going. He also gives us a quick update on the total raised so far and how the team are feeling at the moment. For more information, to donate or to have the … Continued
