This Christmas season, Chris Barrow asks which list you are going to live with for the next few weeks – one that’s half full or half empty?
- Recruitment is impossible
- Retention is an increasing challenge
- Potential recruits don’t show up for interviews
- New recruits leave after a week and vanish
- Clinicians want to work a shorter week and reduce their days
- Clinicians want an increase in % or hourly rate
- Team members want a pay rise (especially now that ‘living wage’ is going up 14%)
- There is white space in the diary for the first time since before COVID-19
- Patients are deferring treatment until after Christmas
- I’m exhausted.
- Recruitment is like looking for a needle in a haystack. But the needles are there – you just have to look in the right way and in the right places
- Retention is a great way of letting your weak links move on and creating a culture that makes a move look very risky
- Interview people online, then ask them to complete a psychometric test, then ask them to come in for a work experience day – allow them to triage themselves out
- Have a robust onboarding and mentoring process
- Call the bluff – we need you for X days or we will no longer be the right fit for you
- If you want to earn more money, let’s look at how we can work together to increase your average daily production
- The business in its current shape cannot afford pay rises, so let’s look at how we can do things differently to generate more profit in less time – and pay you more
- Back to basics on internal and inbound marketing please
- We are running a pre-Christmas marketing campaign on hygiene, airflow and whitening to fill our available diary time. We also have a priority list for patients who want their results before Christmas
- It’s ‘harvest time’ – I’m going to carry on at this pace until Christmas, then take a break, then balance my time in the New Year.
Which list are you going to live with for the next few weeks?
Catch up on previous Dental Business Coach columns:
- Planning for a profitable exit when selling your business
- A guide to setting your goals for 2024
- Dealing with pay rise demands – from drama to empowerment
- Would you want to work full-time for you?
- Rinsing and repeating.
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