Marketing
Latest Stories
Ministers urged to crack down on vape marketing to children
The ‘insidious’ marketing of vapes to young people is leaving them so addicted to nicotine they can’t concentrate on lessons.…
Marketing
The Marketing Expert – the agony of self-promotion
Shaz Memon, the Marketing Expert, explains why the dental profession needs to look at self-promotion in a different way. More…
Dentistry
Ironing out the Creases – what not to do in facial aesthetics marketing
This month, Shaadi Manouchehri discusses the laws surrounding the marketing of facial aesthetics treatments, including Botox, and explains some key…
Aesthetic dentistry
The Marketing Expert – the dangers of ‘one stop shop’ marketing
This month Shaz Memon, the Marketing Expert, discusses why ‘one stop shop’ marketing is the worst mistake you can make…
Marketing
Disability Pride Month – three tips to improve your social media accessibility
Hazel Woodward offers three easy changes you can make to improve the accessibility of your dental practice’s social media for…
Dentistry
Marketing for dentists, by dentists – maximising your clear aligner experience
Dan Shaffer and Wayne Hirschowitz explain how dentists can maximise their clear aligner experience and grow their treatment uptake. As…
Marketing
Sponsored
How dental exhibitions could be the best marketing strategy
Sylvia Njoki explains how dental exhibitions allow businesses to engage with the dental profession on a higher level. Between 2020…
Dentistry
The Marketing Expert – dealing with scammers and extortion gangs on Google reviews
Shaz Memon reports on a new extortion method targeting dental practices’ Google reviews and how to deal with this. I…
Dentistry
Practice makes perfect – generating quality not quantity
Nigel Jones highlights that by changing your marketing to manage new patients, you can boost the chance of filling your…
Dentistry
Seven ways to make your marketing work hard for you
Bhavna Doshi takes a look at focusing on a targeted approach to marketing, and how to make it work for…
Marketing
The Dental Business Futurist – Is it just money down the drain?
Not knowing your return on investment for your marketing campaigns is throwing money down the drain, Chris Barrow says. Yet…
Dentistry
Marketing for success
Ian Ellis explores the different things a dental practice should consider when marketing for new patients and offering new treatments.…
Marketing
Sponsored
The Marketing Expert – should practice owners have their own Instagram account?
Shaz Memon questions whether practice owners should run their own Instagram accounts as well as a business account. ‘I don’t…
Marketing
Unlock your online potential – maximising your digital marketing efforts
Tim Cameron-Kitchen presents five ways dentists can maximise their digital marketing efforts. Some dentists may already be successful without the…
Implant dentistry
Dentistry podcast – Grant McAree on marketing your practice
Grant McAree talks to Dentistry about selling his second practice to a corporate and how practices can raise their marketing…
Dentistry
Dental marketing – the ‘magical formula’ is a bespoke approach
Sam Jethwa explains how he uses his Instagram account to market his dental practice through a number of different strategies.…
Dentistry
How dentistry can take advantage of social media
Nilesh Parmar discusses how integral social media has become in dentistry and how practices can use it to their benefit.…
Marketing