How to win at the Dentistry Awards
Hear from FMC's event director Leanna Ellis as she speaks to Chris Baker, founder of Corona Marketing, about how to pull together your awards entry.
Attendees will also learn the reason why practices should enter and what's to gain from entering or winning an award.
Learning outcomes
- Guidance on how to pull together your awards entry
- Advice on things to include and not to include
- The benefits of entering and winning an award.
Speaker: Leanna Ellis
Speaker: Chris Baker
Chris Baker has more than 15 years’ experience in marketing and PR in the dental sector. He has advised on and executed plans for many dentists on ways to expand their practices through a wide range of tools including branding, online strategy, social media marketing, PR, advertising, printed and promotional materials, events and strategic alliances. Chris helps his clients leverage existing customers more effectively and carry out marketing with limited resources.
Chris is especially interested in the art of copywriting – knowing what can grab the attention of an audience; make them take action and the nuances of language that can make a huge difference to the bottom line.
