Marketing
Latest Stories
Dental marketing optimisation for every dental practice
From patient testimonials to online blogs, Shaz Memon provides 31 tips for perfecting the marketing of your dental practice. 1.…
Columnists
Making dental implants effective and profitable
Cemal Ucer explains how you can make implant dentistry an effective and profitable element of your provision in practice. To…
Business
I lost a patient after they Googled my name
This month, Shaz Memon, the Marketing Expert, provides a list of strategies to bolster your Google profile and advance your…
Marketing
How to create quality content with the three Ss
This month, Simon Chard discusses the key to creating content, and how it will create huge growth for your brand.…
Business
Using Instagram to grow your practice
Shaz Memon, marketing expert and Dental Practice Accelerator’s newest mentor, shares tips on how to grow your practice’s Instagram account.…
Marketing
How do you find and sell to new customers?
You may be fortunate to have a few clients on your doorstep. But, as Matt Everatt warns, if you ever…
Laboratory
A guide to growing your practice
A match made in heaven: Cally Walker looks at the four important elements needed to help grow your practice .…
Marketing
The ultimate guide to five-star email etiquette
In this month’s Marketing Expert column, Shaz Memon discusses how to implement a five-star email etiquette with powerful customer service…
Marketing
What does it take to build a brand?
In the first of his new video series, Simon Chard discusses the crucial first steps of building a brand, including…
Columnists
How to handle negative reviews online
In this day and age having an online presence is essential for any business. Joanne Phoenix suggests the best ways…
Dentistry
Meta’s Threads: the dentist’s guide to leveraging the latest social media platform
Emma Petty answers the most common questions about Meta’s Instagram-branded app, Threads, and explores how dentists can incorporate it into…
Dentistry
Transforming dental labs into social media success stories
With a wealth of experience in social media marketing in the dental industry, Hazel Woodward discusses how labs can benefit…
Laboratory
Ministers urged to crack down on vape marketing to children
The ‘insidious’ marketing of vapes to young people is leaving them so addicted to nicotine they can’t concentrate on lessons.…
Marketing
The Marketing Expert – the agony of self-promotion
Shaz Memon, the Marketing Expert, explains why the dental profession needs to look at self-promotion in a different way. More…
Dentistry
Ironing out the Creases – what not to do in facial aesthetics marketing
This month, Shaadi Manouchehri discusses the laws surrounding the marketing of facial aesthetics treatments, including Botox, and explains some key…
Aesthetic dentistry
The Marketing Expert – the dangers of ‘one stop shop’ marketing
This month Shaz Memon, the Marketing Expert, discusses why ‘one stop shop’ marketing is the worst mistake you can make…
Marketing
Disability Pride Month – three tips to improve your social media accessibility
Hazel Woodward offers three easy changes you can make to improve the accessibility of your dental practice’s social media for…
Dentistry
Marketing for dentists, by dentists – maximising your clear aligner experience
Dan Shaffer and Wayne Hirschowitz explain how dentists can maximise their clear aligner experience and grow their treatment uptake. As…
Marketing
Sponsored
How dental exhibitions could be the best marketing strategy
Sylvia Njoki explains how dental exhibitions allow businesses to engage with the dental profession on a higher level. Between 2020…
Dentistry