Join David Nelkin on 14 July at 7pm as he discusses the anatomy of a high-converting dental website in 2026.
The average dental website converts at 2%. The practices XD works with are hitting 4%, 10%, sometimes 20% – without spending a penny more on marketing. This webinar takes the website apart section by section and rebuilds it as something most practices have never had: an active conversion system, working 24 hours a day, designed for how patients actually choose a practice in 2026.
It will:
- Reposition the practice website as an active conversion system rather than a digital brochure
- Show practices how small structural changes can double or triple website conversion without increasing marketing spend
- Walk through the anatomy of a high-converting website page by page and section by section
- Explain how AI search, zero-click behaviour, and changing patient expectations are reshaping what a website needs to do in 2026.
Learning objectives
- Audit a homepage against the three-second test and understand what a visitor needs to see, feel, and believe before they decide to stay or leave
- Structure treatment pages that answer the questions patients are actually asking rather than the questions practices think they should be answering
- Diagnose the conversion leaks on their own website – including weak calls to action, missing trust signals, and contact journeys that lose patients at the final step
- Apply conversion rate optimisation principles to move from a typical 2% conversion rate toward 4%, 10%, or beyond, without increasing traffic or spend
- Understand how AI-driven search and zero-click behaviour are reshaping website strategy and why the homepage now matters more, not less, than it did three years ago
- Build a 90-day plan to upgrade their website from passive brochure to active conversion engine, with clear priorities, owners, and measurable outcomes.
Dentistry Webinar - Live Webinar
14 July 7:00pm, London UK
The anatomy of a high-converting dental website in 2026
Speaker: David Nelkin
The speaker
David Nelkin is the founder and CEO of Xcelerator Dental, a specialist dental marketing agency focused on practice growth.
With more than 11 years of experience working with more than 200 dental practices, David is recognised as a thought leader in dental marketing.
Under his leadership, Xcelerator Dental has won multiple awards, including Website of the Year at all three major dental awards in 2024 and CSR awards for sustainability initiatives. David is passionate about simplifying the path to growth for dental practices.
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