SEO isn’t dead – it’s grown up.
Patients now discover dental practices through artificial intelligence (AI) summaries, conversational search, maps, and traditional Google results – often without ever clicking a website.
In this session, David Nelkin cuts through the noise around AI‑SEO, generative engine optimisation (GEO) and new acronyms to explain what’s really changing, what isn’t, and how dental practices can stay visible, trusted and chosen in 2026 and beyond.
You’ll leave with a clear, practical framework built on proven SEO fundamentals – adapted for a world where being included in the answer matters just as much as ranking on the page.
The webinar will:
- Explain how AI is expanding – not replacing – search
- Demystify SEO, GEO, AEO, and what actually matters
- Show how dental practices can stay visible in AI‑driven discovery
- Provide a practical, future‑proof optimisation framework.
Learning outcomes
- Understand how AI search differs from traditional SEO
- Recognise which fundamentals still underpin visibility
- Optimise content for conversational, intent‑driven queries
- Strengthen trust and entity signals across platforms
- Measure success beyond last‑click traffic.
Dentistry Webinar - On-demand
AI‑SEO explained: what dentists actually need to do in 2026
Speaker: David Nelkin
The speaker
David Nelkin is the founder and CEO of Xcelerator Dental, a specialist dental marketing agency focused on practice growth.
With more than 11 years of experience working with more than 200 dental practices, David is recognised as a thought leader in dental marketing.
Under his leadership, Xcelerator Dental has won multiple awards, including Website of the Year at all three major dental awards in 2024 and CSR awards for sustainability initiatives. David is passionate about simplifying the path to growth for dental practices.
You can sign up for the webinar here.
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- Stop flying blind: lessons from six months of Dentalmonitoring in NHS orthodontics
- The bulk and butter of posterior composite restorations
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