Marketing
Latest Stories
Meta’s Threads: the dentist’s guide to leveraging the latest social media platform
Emma Petty answers the most common questions about Meta’s Instagram-branded app, Threads, and explores how dentists can incorporate it into…
Dentistry
Transforming dental labs into social media success stories
With a wealth of experience in social media marketing in the dental industry, Hazel Woodward discusses how labs can benefit…
Laboratory
The Marketing Expert – the agony of self-promotion
Shaz Memon, the Marketing Expert, explains why the dental profession needs to look at self-promotion in a different way. More…
Dentistry
Ironing out the Creases – what not to do in facial aesthetics marketing
This month, Shaadi Manouchehri discusses the laws surrounding the marketing of facial aesthetics treatments, including Botox, and explains some key…
Aesthetic dentistry
The four Cs of the treatment buying cycle – consideration
This month Bhavin Bhatt discusses the importance of consideration in the Invisalign buying cycle and how to win the Invisalign…
Orthodontics
Take the time to invest in your dental showroom
Sylvia Njoki explains why a showroom is one of the best examples of marketing. No matter what stage of life,…
Dentistry
Practice makes perfect – generating quality not quantity
Nigel Jones highlights that by changing your marketing to manage new patients, you can boost the chance of filling your…
Dentistry
Seven ways to make your marketing work hard for you
Bhavna Doshi takes a look at focusing on a targeted approach to marketing, and how to make it work for…
Marketing
The Dental Business Futurist – Is it just money down the drain?
Not knowing your return on investment for your marketing campaigns is throwing money down the drain, Chris Barrow says. Yet…
Dentistry
Marketing for success
Ian Ellis explores the different things a dental practice should consider when marketing for new patients and offering new treatments.…
Marketing
Sponsored
Dental marketing – the ‘magical formula’ is a bespoke approach
Sam Jethwa explains how he uses his Instagram account to market his dental practice through a number of different strategies.…
Dentistry
How dentistry can take advantage of social media
Nilesh Parmar discusses how integral social media has become in dentistry and how practices can use it to their benefit.…
Marketing
Just take the last shot will you?
Anthony Gedge explains how to ‘play smart’ and explores different marketing methods so patients think of your practice for treatment…
Private Practice
Sponsored
‘The ugly truth’: from rags to riches
The Dental Business Coach and mentor, Grant McAree, launches a new business marketing course teaching dental teams how to go…
Private Practice
Sponsored
Conversational marketing: a must-have for today’s practice
Total Chatbots Limited describes the importance of conversational marketing and explains how Flori can help your practice win more business.…
Dentistry
Sponsored
How to take the best clinical photography
Orthodontic therapist Adriana Bosianek explains all the factors that need to be considered when taking clinical photographs. Clinical photography is…
Orthodontics
Digital dental clinic: harness the power of effective dental clinic marketing to win new patients
Ivoclar explains how to use digital media, inspire emotions and create a well-rounded overall presence for successful dental clinic marketing.…
Dentistry
Sponsored
Marketing the practice and enhancing the patient experience
Join Kunal Patel as he discusses how to market your practice and enhance the patient experience on Thursday 1 April…
Dentistry
Using patient advocacy to grow your practice
Neil Hillyard explains how patients can help support your marketing and attract new patients to your practice. Wouldn’t it be…
Orthodontics