Shaz Memon

Shaz Memon

Author at Dentistry Online

Shaz Memon is the creative director of Digimax Dental – a dental marketing agency
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The Marketing Expert – a social media survival guide for introverts

  For this month’s Marketing Expert column, Shaz Memon offers a guide to help introverted dentists with their social media marketing.  The introverts among us must have been oddly conflicted by lockdown. Without the expectation of socialising, we could stay safely cosseted in our own small world. Unsociable but guilt-free, as it were. Nor were…

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The Marketing Expert – introducing Digimax

Shaz Memon introduces Digimax and outlines why it offers clients unique work, incomparable with anything else in dentistry. Digimax is the world’s highest rated dental marketing agency based in Marylebone, London. We have been helping practices stand out and grow since 2003. Our team consists of dental web designers, SEO experts, branding specialists and graphic…

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The Marketing Expert – dealing with scammers and extortion gangs on Google reviews

Shaz Memon reports on a new extortion method targeting dental practices’ Google reviews and how to deal with this. I don’t need to explain how powerful Google reviews are. If your practice has lots of five-star patient reviews, this is a catalyst for consistent patient acquisition. And it’s an excellent way to build trust with…

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The Marketing Expert – should practice owners have their own Instagram account?

Shaz Memon questions whether practice owners should run their own Instagram accounts as well as a business account. ‘I don’t want the practice to become about me, that’s not a saleable business!’ Every so often, I will speak to a practice owner, and they are pretty clear that they do not want to put their…

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The second wave of COVID-19: what marketing preparations should be made?

Shaz Memon reveals eight key dental marketing tactics to help you survive this winter and a potential second wave. We are living in uneasy times. Whilst the number of people known to be dying with coronavirus is in decline, we have all been warned that, without continued government intervention and the concerted efforts by all…

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Instagram and mental health

Be kind to others. Be kind to yourself: what COVID-19 can teach dentists about mental health and social media. It’s Mental Health Awareness Week this week (18-24 May). Hosted by the Mental Health Foundation, the theme for this year is ‘kindness’ – perfect serendipity in the current climate. Ultimately, one hopes the positive ideals of…

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How practices can continue to work from home during the COVID-19 pandemic – part one

It’s time to transform your business by evaluating opportunities at this time of crisis, Shaz Memon suggests. ‘Success is where preparation and opportunity meet.’ The business may have its doors shut, or on a skeleton emergency service right now, but you don’t have to be seeing patients or clients to be ‘working’. We all know…

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Boring websites lose patients

Shaz Memon gives his quick tips to keeping your dental website informative, engaging and entertaining. Not all of us are blessed with the natural ability to tell a joke. Nor are we all great storytellers. Like many clinicians, whilst you might excel in the practice of dentistry, you may feel less confident in your ability…

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Five steps to bringing Instagram to life

Shaz Memon gives five simple ways to help bring your Instagram profile to life for potential dental patients. We are craving human connection more than ever before. Relationships give us the feeling of belonging as well as a sense of identity. In the digital world, it is easy to lose the essence of those all-essential…

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How to collect 100 Google reviews in six months, with three easy-to-follow email templates

Are you asking your patients to leave Google reviews, Shaz Memon questions. Good communication lies at the heart of dentistry. And there is an expectation on those working within the industry to engage with clarity and honesty. Running a successful practice relies on a team who are confident in effectively handling any challenging conversations with…


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