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With an environmental movement gathering momentum in dentistry, Shaz Memon suggests ways dental practices can be a little more green. And so it seems that, in a world more focused on environmental issues than ever before, the Green party entered the European political arena as likely ‘kingmakers’. With a surge that revealed its strongest ever showing yet…
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Shaz Memon explains why deep and meaningful interactions can go a long way with potential new patients. We live in a world of an ‘in the moment’ culture. Communication is instant and almost any event is Instagrammable. We can ‘meet’ people online and gain an inside track on their private and professional lives, even if we…
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Customers now look at how well companies look after them rather than short-term gains, Shaz Memon says. These days, money-off incentives have a very short shelf life. A once popular default sales technique, its demise has been accelerated by the dawning of the internet. In essence, a customer would buy into a brand at a reduced…
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Shaz Memon explains how your marketing might be missing out on 49% of the population. British cultural perceptions of masculinity are slowly edging away from the idealised archetypes, with their archaic associations with power and strength, and heading for more enlightened paths. Notwithstanding the results of a 2018 Yougov poll (futuremen.org) – which revealed that…
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If a tailored approach to facial aesthetics is the epitome of excellence in clinical care, then the marketing of it should reflect this bespoke outlook. Shaz Memon explains. As with dentistry, when it comes to facial aesthetic procedures, it remains imperative that clinicians tailor treatments specifically to their patients. Employing a minimally invasive strategy, there…
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Shaz Memon explains how to tackle negative online reviews I often find myself on the receiving end of a call from a panicked principal, seeking advice on how to handle a negative Google review. After discussing the issue at length, often we draw the conclusion that it could have been prevented and dealt with in-house before the…
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Shaz Memon explains why it might be worth revisiting what your practice says about teeth-straightening. Dentists beware – your website might be breaching new restrictions laid down by advertising watchdogs over what you can and cannot say about the teeth-straightening options your practice offers. The treatment claims of orthodontic systems have recently come under close…
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If you are looking to use social influencers to promote your dental practice and the treatments it offers, then great – but do you know if what they are posting is legitimate – or is it making a mockery of your ethical dental marketing? Shaz Memon Social influencer marketing has garnered a lot of media…
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Ring in the changes this New Year with some dental marketing moves that will boost profits. Shaz Memon looks ahead… Absent friends is a big theme of the New Year celebrations – I’m pretty sure we all raised a glass to those we have loved and lost or were apart from as the clock struck…
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What can an award mean for your practice? There are countless opportunities for career-defining moments in dentistry. From the first successful placement of an implant to something as simple as a ‘thank you’ card from a loyal patient or a smile from a once fearful child – these noteworthy milestones can make all the difference…
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A business vision is vital but if you haven’t shared it with those helping to achieve it, then now is the time to open their eyes, says Shaz Memon Practice branding goes way beyond the colour scheme, graphics and fonts. Your dental practice will be judged on the experiences of patients, the overall atmosphere of…
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Shaz Memon gives some simple tips on how to deal with fake negative online reviews. In an online world where everyone’s a critic, your dental practice will have done well to avoid poor feedback thus far. Realistically, you will most probably have received your fair share of both negative and positive reviews – and it…
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Shaz Memon explains how to use the ‘binge’ culture to your profitable advantage The binge-watching phenomenon has been driven by consumer demand. The days of a nation collectively perched on the edge of its seat awaiting the next instalment of a drama that left us with a cliff-hanger a week ago, are long gone. This…
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We are living through an exciting digital revolution but, if you fail to embrace the technologies that communicate with patients as well as treat them in your clinic, you risk a healthy future for your dental practice. Shaz Memon explains. Dentistry, as experienced by our parents and their parents before them, has changed enormously –…
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Shaz Memon considers the benefits of being a nosy neighbour. The British are a notoriously nosy nation. According to a poll by Anglian Home Improvements, almost one third of us admit to curtain twitching, with 21% braver souls even discreetly opening a window in the hope of hearing a snatch of a neighbour’s private conversations.…
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What are the most important factors of dental website design? Digimax gives us an easy to understand guide. Unfortunately, I hear from a lot of dentists that their website designer went down a process of asking the dentist what they like and don’t like and seems that more consideration has been given to the dentist’s own…
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Not all heroes wear capes, Shaz Memon reminds us. There has been a lot in the press about superheroes over the summer. If the England team reaching the World Cup semi-finals warranted a collective hailing, then the young Wild Boar football team and their rescuers who escaped the caves in Thailand – all bar the…
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Shaz Memon explains how to change habits and boost profits with subtle suggestions. As a health care professional you understand the power of gentle persuasion. Achieving patient compliance can sometimes feel like an uphill struggle. But with artful coercion, together you can achieve lifelong results. It is widely believed that incremental health changes are sustainable.…
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The feedback culture of the internet has made critics of us all, but how best to handle one too many poor reviews? Shaz Memon considers the current landscape. The internet is seemingly an unstoppable force, a giant mountain of information that is forever growing with its proliferation of 24/7 communication opportunities. Indeed, its instant gratification…
