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With more patients turning to AI tools, Shaz Memon explores why dental SEO and Google rankings are still essential for your visibility. Search is changing. With the rise of AI tools like ChatGPT, patients have new ways to explore dental information. While AI isn’t yet widely used to find local dental practices in the same…
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Shaz Memon reveals why the dental profession may benefit from rethinking its approach to self-promotion Many people find self-promotion uncomfortable, and even more are put off by those who engage in it. This sentiment is particularly prevalent in dentistry, a field that traditionally prioritises academic excellence, clinical achievements, and meticulously validated research over a perfectly…
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Organic search versus paid advertising: Shaz Memon explores whether organic traffic via Google is the best way to attract the right patients. In the noisy world of dental marketing, attracting the right new patients efficiently and sustainably is the silver bullet question I get asked all the time. With numerous marketing channels available, understanding the…
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Establishing a name patients respect: Shaz Memon shares his guide to building a strong dental care within your local community and beyond. When I say ‘famous’, I’m not talking about paparazzi chasing you outside Greggs at lunchtime (though that would make for an interesting story!). What I mean is building a reputation so strong that…
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‘Marketing isn’t always about instant gratification’: Shaz Memon discusses why initiatives with no immediate ROI can still bring long-term value. Speak to most small business coaches, and they’ll tell you that your marketing investment should always be measurable. Sure, that’s logical. But what if we take a different perspective? Grant Cardone once said: ‘Your success…
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Dentalbio, a cutting-edge platform designed exclusively for dental professionals, is now offering early access for industry insiders to reserve their personalised online presence at no cost. Whether you’re a principal dentist, associate, treatment coordinator (TCO), hygienist, therapist or any other professional in the dental field, Dentalbio provides a unique opportunity to create a personal hub…
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Shaz Memon, the Marketing Expert, shares easy monthly tasks to enhance your dental practice’s online presence. Search engine optimisation (SEO) is a powerful tool for dental practices aiming to attract new patients and enhance their online presence. While the technical jargon of SEO may seem overwhelming at first, you don’t need to be an expert…
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Shaz Memon, the Marketing Expert, shares what makes a good logo and the crucial role logos play in brand identity. You could say my career started by creating logos that ‘pop’. Growing up in a family of designers, as the youngest I was exposed to design tools from the young age of eight. When my…
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Shaz Memon weights up the pros and cons of dental SEO versus pay-per-click (PPC) advertising to work out which digital marketing model is best for dental practices. Navigating the world of digital marketing can be challenging for dental practices. One key decision to make is whether to invest in dental search engine optimisation (dental SEO)…
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Shaz Memon, the Marketing Expert, discusses what to look out for and avoid when searching for a dental website design agency. I won’t insult your intelligence by saying ‘These are the things website designers don’t want you to know!’ as that would be a bit naff. So instead… These are some of the most common…
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Experience Marketing for Dentists is the latest book by Shaz Memon: dental marketer, entrepreneur, best-selling author, producer and philanthropist. This is not a typical book about marketing. Most marketing is pointless without wow-moments in your business. This is a book about growing your business without spending a penny more on marketing. Every dental practice growing…
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From patient testimonials to online blogs, Shaz Memon provides 31 tips for perfecting the marketing of your dental practice. 1. Jaw-dropping dental web design You have less than five seconds in which a patient decides to stay on and invest their time on your website or leave. Don’t be part of the huge bounce rate problem!…
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This month, Shaz Memon, the Marketing Expert, provides a list of strategies to bolster your Google profile and advance your career. Most of us may be reluctant to acknowledge it, but we often engage in Google searches about one another. Beyond mere curiosity, this act aims to assess the standing of individuals recently encountered, particularly…
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Shaz Memon, marketing expert and Dental Practice Accelerator’s newest mentor, shares tips on how to grow your practice’s Instagram account. Regardless of our personal feelings towards social media, many of our target patients are active on Instagram or are influenced by those who are, such as children influencing their parents. The following concepts are just…
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In this month’s Marketing Expert column, Shaz Memon discusses how to implement a five-star email etiquette with powerful customer service phrases. Elevate your practice communications and referral marketing by learning powerful service phrases from the five-star hospitality industry. By changing a few words to inject enthusiasm and personalisation, you can elevate your brand experience over…
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Shaz Memon, the Marketing Expert, explains why the dental profession needs to look at self-promotion in a different way. More people dislike self-promotion than those who are comfortable with it. Indeed, there are more people who dislike those who self-promote than those who appreciate such individuals (especially in dentistry!) After all, it’s a profession that…
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Introducing Memonade: the revolutionary energy drink designed exclusively for dental professionals. Memonade, a groundbreaking energy drink formulated specifically for dental professionals, is set to transform workdays in dental practices across the nation. With its unique blend of energising ingredients, Memonade promises to boost productivity, improve efficiency and help dental pros perform at their best. Key…
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After ‘Britain’s dumbest dentist’ was caught on CCTV attempting to steal an award-winning dental website, Digimax states that there’s an easier way to get your hands on one. ‘Britain’s dumbest dentist’ has been caught on CCTV. Footage has revealed him attempting to break into the Digimax office to steal an award-winning dental website. He steals…
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Shaz Memon, the Marketing Expert, has released the second edition of his book, Instagram for Dentists. Shaz Memon has released the second edition to his bestselling book, Instagram for Dentists. The book provides insightful tips and advice for getting the most out of Instagram for dental professionals. From building your dental practice to creating your…
