Factors in dentists’ choice of implant suppliers

what are the factors in dentists' choice of implant suppliers?

Increasing numbers of dental clinicians seek stronger relationships with implant suppliers that stand the test of time – bredent explains why dentists’ choice of implant supplier is rarely just about the product.

Reliable customer service and support, combined with extensive implant knowledge and experience, are the vital ingredients in the recipe for a successful long-term partnership.

Dental supplier bredent UK Limited has earned an enviable reputation for providing customers with world-class products including the SKY implant system, fast & fixed teeth-in-a-day therapy, the Pro Guide guided surgery kit and a range of surgical and restorative components for dentists and technicians.

An essential implant partner

With its comprehensive portfolio of products and technologies, the company is an essential partner for dental professionals around the world. It has also built a strong reputation for its exemplary record of service and going above and beyond for customers.

According to UK managing director Stephen Denman: ‘With a team of representatives offering several decades’ experience in the implant and prosthetics market, bredent is large enough to be attentive and adaptable to customer needs but small enough to care, providing critical support to dental practices and laboratories across the UK and Ireland.’

Going beyond the product

At Changing Faces Dentistry in Birmingham, implant dentist Suresh Chohan uses bredent’s SKY implants and the fast & fixed system for full-arch, immediate loading cases, as well as an extensive range of laboratory products and services.

Suresh recognises that the benefits of working with bredent extend beyond the company’s product portfolio. He says: ‘For me, a key factor in my choice of implant partner is the exceptional support on offer. With access to a consignment stock, items are replenished automatically, providing me and my team with peace of mind.’

Shipping is organised from within the UK. The company’s fully stocked warehouse in Derbyshire ensures next-day deliveries for most orders.

Maria Hardman, the clinical director and principal dentist at Clinic 95 in Oxford, agrees. She regularly carries out the full range of implant treatments, from single-tooth prostheses to full-arch, teeth-in-a-day rehabilitations.

‘Having used bredent products and services for more than ten years, the company’s implant system and restorative components have become indispensable in my work. SKY implants offer excellent primary stability, helping me to achieve outstanding, highly predictable results, especially in immediate implant placement cases.’

Maria continues: ‘My bredent representative also provides exceptional support. Her knowledge of implantology is unrivalled, and I and my practice team have lots to gain from her skills and experience.’

Personal service and focus on education

With a small-company, family-run ethos, bredent prides itself on delivering a personal service.

‘The company is known for listening to users of its products and services and takes on board customer feedback. You feel integral to the product development process. There is also a big focus on education,’ adds Maria. 

Suresh Chohan says: ‘The company is more approachable than most. Access to senior-level representatives is always possible and I feel that my opinion counts.’

Maria Hardman concludes: ‘As a customer, you become part of the bredent family and I really believe I am valued as a person.’

Implant dentists will evaluate the relative merits of each implant supplier before making the best choice for their clinical needs, their patients and their practice.

While the design, reliability, performance and cost of the implant and associated products are important considerations, increasingly dentists’ lived experience of the supplier’s record on customer service and support is the decisive factor, and paves the way for a meaningful mutually beneficial relationship.


Claim your SKY mystery box from bredent

On the eve of the company’s 50th anniversary, bredent is offering UK-based implant dentists a SKY mystery box of little surprises for use in everyday practice.

The mystery box is free for any UK-based dentist currently practising implant dentistry. To claim yours, complete this quick questionnaire, call 01246 559599 or email [email protected].

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