Dental Business Coach – how to recruit in a crisis

Chris Barrow explains how to find the right candidate, despite dentistry experiencing a big recruitment crisis.

We enter 2022 professionally, much as we left last year – with a continuing recruitment retention crisis.

It’s difficult to keep the people you’ve got and even more difficult to find new people.

Recruitment advertising

Part of the problem with recruitment advertising is you have to say a lot in a small place. You don’t have a lot of time to get your message across.

In the absence of that message, a lot of recruitment messaging is dominated by the salary: ‘How much are you going to pay me?’

The problem with that is, when we get into a salary conversation, it’s difficult to see through that and identify the right candidate and for the candidate to find the right employer.

But the answer is nothing more complicated than using a QR code.

The QR code can take people to a landing page where candidates can read in more detail about the job and company.

It makes more sense to keep words to an absolute minimum, but include a QR code to lead applicants to the detail.

What to include

On the landing page there are two important aspects to include. The first is about your culture and your vision for the business. What strategy do you have for the business, what systems do you have in place and what existing people are there. Is this a preferred workplace.

Then you can go on to talk about money, but not just pay. Cover pricing strategy with patients, productivity expectations and the pay expected for the successful applicant.

So keep recruitment wording to a minimum. But use a QR code to take people to a landing page where they can find out more about you and why you’re the ideal place for them.


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