Toothpaste tablet sales set to rise over next 10 years

Toothpaste tablet sales are predicted to grow at a rate of more than 6.1% between 2021 and 2031, a study suggestsToothpaste tablet sales are predicted to grow at a rate of more than 6.1% between 2021 and 2031.

This is according to a new study looking into the toothpaste tablet market and where it is heading.

Other findings include:

  • Toothpaste tablet market recovered at more than 5% for year on year growth in 2021. This follows a period of lull in 2020
  • Dental and oral health will continue to rise in the UK, pushing toothpaste tablet sales up by 4.7% in 2021
  • France and Germany to emerge as strong markets following growing interest in fluoride-free toothpaste tablets
  • Higher focus on hygiene to push toothpaste tablet sales in China.

‘Tailored marketing has significantly helped brands enhance their market reputation,’ says an analyst from Future Market Insights.

‘Many of the toothpaste tablet brands currently operating in the market are using numerous connotations like eco-friendly, non-toxic, green, sustainable, gluten-free, paraben-free, fluoride-free to promote their products as healthy and safe in the eyes of consumers.’

Further inequalities

This comes as statistics show tooth decay inequalities among the country’s children have increased.

A new report by Public Health England (PHE) reveals discrepancies in the prevalence of tooth decay among five-year-olds in England.

It concludes that there are inequalities in oral health across all stages of the life course.

Additionally, the report found that there were barriers to NHS care at an individual, societal and policy level. These can be common across various vulnerable groups or specific to one group.

Ways the report suggests obstacles could be overcome include:

  • Provision of appropriate training to both service users and care providers
  • Policies to ensure dental services meet the needs of vulnerable people
  • Additionally, the use of appropriate skill mix to deliver services.

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