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‘It’s important to get out there and spread the message’: Chris Baker speaks to Leanne Birkett about Ghyllmount Dental’s success at encouraging early-years oral health. Ghyllmount Dental Practice is a multi-award-winning practice based in the pretty market town of Penrith in Cumbria. Led by principal John Lewis, the practice has always been at the forefront…
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Thinking of pushing a professional Instagram profile? Chris Baker lists some things to consider. Everybody else is doing it so I better had! Well, you don’t have to, but it is a great way for any young clinician to build their standing amongst their peers and to reach out to those younger patients who are…
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Chris Baker shares his advice for how practices can harness the power of social media platforms to promote their bleaching treatments. Tooth whitening is a great door-opener for many practices, whether it reaches people online, through social media or via more traditional avenues such as walk-bys, advertising or patient recommendation. It is an elective, entry-level…
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Do you plan your marketing according to the seasons? Chris Baker explains how you can make the seasons work for you. The need for dentistry is consistent, right? There won’t be any major peaks and troughs across the year? That may be the case in terms of regular appointments and hygiene, but when it comes…
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Campaigns can be expensive so it’s important you get them right, Chris Baker says. Let’s say that you are running a marketing campaign that is targeting a whole range of potential patients across Facebook, email and local press. You have placed the ads and have high hopes. Where do the enquiries go? If it is…
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Chris Baker gives advice on dealing with negative reviews on social media. Panic, panic! We’ve been left an awful review on Google/NHS Choices/Facebook/in person (delete as applicable). Admittedly it isn’t the best feeling in the world, but the first thing to do is calm down. No good ever comes from responding to this type of…
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Chris Baker provides a guide to gaining new patients. ‘Converting’ patients – it’s a horrible term and does sound as if we are treating our much-respected patients as cattle rather than as human beings. Nonetheless, it is a well-known term in the fields of sales and marketing – it’s simply the job of turning potential…
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Chris Baker tells you how to make a success of your marketing campaigns. Let’s say that you are running a marketing campaign that is targeting a whole range of potential patients across Facebook posts and advertising, email, and local press.You have placed the ads and have high hopes. Where do the enquiries go? And to…
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‘Page advertising doesn’t work’ – yes it does; you’ve just been doing it wrong, says Chris Baker. The role of an advertisement is to stimulate a sale. Obvious? I have lost count of the amount of dental practice advertisements that I have seen fall at this first hurdle. It is not clear what they want…
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Chris Baker explains the process of directing patients to the most appropriate sections on your practice website. A landing page is a single web page that appears in response to clicking on a search engine optimised search result or an online advertisement. The landing page will usually display written content that is a logical extension…
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Chris Baker gives you eight points to follow to make your website stand out from the crowd. If we go back five years, all a website had to be was an online brochure. That is no longer enough. Today’s consumers expect a lot more. Today you need your website to deliver: New patients Information, education…
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You’ve built a practice website and filled it with information for potential patients. So where are they? Chris Baker explains all. The best-looking website in the world will be utterly useless if no one can find it. Potential patients will generally find your website by using a search engine and typing in ‘keywords’ that are…
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Can Google Analytics aid your practice’s success? Chris Baker follows up from part one to reveal all. ‘What gets measured, gets managed,’ said Peter Drucker. Google Analytics is a detailed website analytical package that Google provides free of charge (there is a premium version for a fee) that enables businesses to track web traffic and…
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Can Google Analytics aid your practice’s success? Chris Baker follows part one of his Dummies’ Guide to Google. ‘What gets measured, gets managed,’ said Peter Drucker. Google Analytics is a detailed website analytical package that Google provides free of charge (there is a premium version for a fee) that enables businesses to track web traffic and…
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Confused about what Google Adwords can offer you? Chris Baker provides the answer. Like it or not, Google is increasingly important in all of our lives – Google is now very much, ‘the man’. Pay-per-click (PPC) is a service that Google Adwords can offer businesses. It is quite complex as it can do so much.…
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Chris Baker offers up his top 10 practice marketing design tips. Good design is an important way to differentiate yourself from your competitors, and I would hope to be pushing against an open door with this concept, speaking as I am to an audience of professionals with an interest in aesthetics. Experience has taught me…
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Chris Baker gets you ready for the upcoming awards season. I know that many have an opinion on the veracity of awards, but that is a debate for another day. Here, I want to purely consider them from a PR and marketing perspective. And, measured in this sense, they are tremendous! So, how can you…
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Considering running an event at your practice? Chris Baker explains where to start. Events can often be suggested by company reps looking to sell more products, but what’s in it for you and your practice? Well, they can be a great way to concentrate patients’ minds about a specific treatment and a specific benefit. Examples…
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Are you thinking of dipping your toe in Facebook advertising? Chris Baker explains the ins and outs. I imagine many of you have a practice Facebook page and regularly post interesting and engaging content. If you do that’s great but even if you don’t that doesn’t mean you cannot take advantage of Facebook advertising. According to…
