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Clear filters
Giving your patients the best journey from the very start
Les Jones explores ways to attract patients and begin building trust before they even visit the practice. Most people think…
Dentistry
One year since I left the prototype programme…
Fliss McCalmont spoke to Joe Hendron a year after he withdrew his practice from the prototype programme. A little over a year ago,…
Dentistry
The ultimate guide to handling fake negative Google reviews – plus five easy-to-use instant responses
Shaz Memon gives some simple tips on how to deal with fake negative online reviews. In an online world where…
Dentistry
Is there turbulence on the horizon?
Thinking of switching dental plan providers? Finding the best deal can feel a little like booking a budget flight: the…
Dentistry
All hands on deck
Theresa Riley discusses how patient plan reconciliation can keep your practice on an even keel. Reconciliation is all part and…
Dentistry
City success
London-based dentist Keith Burns outlines his achievements and explains how he combines outstanding clinical care in a fresh and modern…
Private Practice
Dummies’ guide to: landing pages
Chris Baker explains the process of directing patients to the most appropriate sections on your practice website. A landing page…
Dentistry
Dummies’ Guide to… a website that wows!
Chris Baker gives you eight points to follow to make your website stand out from the crowd. If we go…
Dentistry
Dummies’ guide to Google part three – SEO
You’ve built a practice website and filled it with information for potential patients. So where are they? Chris Baker explains…
Dentistry
Satisfaction in NHS dentistry at highest point in nearly two decades
It’s good news for NHS dentistry, as a new survey reveals that the public is satisfied with its services. The…
Dentistry
Dummies’ Guide to Google part two – analytics
Can Google Analytics aid your practice’s success? Chris Baker follows up from part one to reveal all. ‘What gets measured,…
Dentistry
Sell it to them straight
Are you a GDP offering short-term orthodontics and wish to increase your patient uptake? Amy Rose-Jones says ‘internal’ marketing may…
Orthodontics
Dummies’ Guide to Google part two – analytics
Can Google Analytics aid your practice’s success? Chris Baker follows part one of his Dummies’ Guide to Google. ‘What gets measured,…
Dentistry
Dummies’ guide to… Google part one – pay-per-click
Confused about what Google Adwords can offer you? Chris Baker provides the answer. Like it or not, Google is increasingly…
Dentistry
PPC vs SEO
Pay per click or search engine optimisation? Two ways of advertising online but which is better? There’s only one way…
Private Features
Making finance add up
Chris Baldwin of Chrysalis Finance explores the importance of affordability in optimising treatment uptake Dentistry’s awakening into the world of…
Private Practice
Customer reviews: the easy way and the hard way
Stewart Roode looks at alternatives to Google for patient reviews. You’ll probably be aware that Google reviews are like gold…
Dentistry
Buying website traffic
Paul Green looks at why it makes good business sense to buy website traffic. There is a new website traffic…
Dentistry
Attracting prospective patients
‘Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust’ Zig Ziglar What I…
Orthodontics
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