Introducing Impress and its tech first approach to invisible orthodontics

We headed to Impress, on York Road, to find out about its tech first approach to invisible orthodontics.  

Impress clinics have been awarded, across many different countries, for their architecture and innovation. This is apparent when you look around the clinic on York Road, London, in the heart of Waterloo. Like all Impress clinics, it has been expertly curated to an outstanding degree, ensuring patients can be comfortable and have an exceptional experience when receiving treatment.  

Impress’s team of senior orthodontists, combined with its world-leading patented technology, has enabled it to become the number one invisible orthodontic provider in Europe – with a philosophy combining health with aesthetics. By using state of the art technology, Impress can offer more affordable prices and personalised medical care, to guarantee a brilliant end result.  

Ben Reed, UK CEO at Impress, said: ‘We offer the most innovative and convenient, high-tech dental treatments on the market, which is why it’s so important to us that our clinics reflect this. The great thing about our clinics is that they are specially designed, with big, fresh spaces, to make our patients feel as at home as possible.   

‘Positive patient experience has been our number one aim since our launch four years ago, and it’s testament to that that we’ve so far treated more than 50,000 satisfied patients and have an industry leading NPS score.’

The full picture

From the scanning room to the X-ray room, technology is ingrained into the DNA at Impress. Ben added: ‘We use AI technology throughout the treatment process to diagnose and treat patients, giving them a full picture of treatment outcomes before any work takes place. 

‘Our technology, in conjunction with the application of AI, allows our team to do a better diagnosis with more effective treatment. Unlike other competitors, our AI technology combines existing tooth and root position to foresee movements inside the bone, allowing for faster, better and more predictable orthodontic treatment.’

Impress patients can also benefit from a specifically designed app that helps to reduce the number of visits to the clinic without neglecting professional supervision. Using the app, our team of specialised orthodontists can follow and monitor treatments, providing care seven days a week. 

In addition to invisible aligners, Impress now offers world-class veneers and composite bonding to patients in its London clinics, led by celebrity orthodontist Dr Richard Marques. Introducing veneers and composite bonding to the roster of high-quality treatments available to Impress’ patients means those looking for cosmetic procedures, in addition to tooth alignment, will be able to achieve their dream smile. 

Using innovative technology and championing positive patient experience, Impress’s patients can relax in the knowledge that they’ll receive only the best quality treatment, from an incredibly experienced orthodontic team.

Founded in 2019, Impress is the leading chain of orthodontic clinics in Europe and is now present in multiple countries including Spain, Portugal, Italy, UK, France, Germany, Ukraine, as well as the USA.  


For more information visit www.smile2impress.com/uk.

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