As the demand for high-value dental treatments like Invisalign, dental implants or composite bonding has increased exponentially over the years, every dentist is now trying to find ways to get a share of the action.
There are multiple strategies to boost your Invisalign or implant cases, with different levels of complexity, cost and efficiency.
In this article we will look at three of the quickest and most cost–effective ways to get more high–value patients on a monthly basis.
1. Your existing patient base
The fastest way to get more patients for Invisalign, implants or any other treatments you’re offering is by marketing to your current patients.
This is not only low cost (you’d only need to pay for an email marketing app) but also easy to implement and doesn’t require high-tech skills or marketing knowledge.
All you need to do is:
- Get a list of your current patients and previous leads (if you have) that have opted-in for marketing communication
- Create an attractive offer for the treatment you want to advertise. (Download the guide below to see how we create irresistible offers)
- Set up a Google Form through which potential patients can register their interest
- Write a short email that piques interest and gets patients to book a consultation
- Upload the list to an email marketing platform like Mailchimp, write your email and click send!
Download your free database reactivation guide here. This is everything you need to run a successful marketing campaign for your patient list, including:
- How to create your offer
- The Google form you can duplicate for yourself
- The exact email you should send to your list.
2. Referrals and joint ventures
The second strategy every dental practice should have in its arsenal is referrals and joint ventures. There are a few opportunities to pursue when it comes to referrals and JVs.
This can be set up with:
- Your current patients
- Other practices and dentists in the area (that might not be offering these treatments)
- Businesses in the local area that share the same target market.
- Your current patients – the easiest way to set up this referral programme is to offer a discount voucher to existing patients for referring a new patient. This can be anything from £50 to £100 off treatment when their referral either attends a consultation or goes for the treatment. Remember, your patients are your best brand ambassadors, and the quickest way to grow your practice is by getting them to talk about you
- Other practices (you might already do this, but it’s worth mentioning) – to implement this, find dentists who don’t offer Invisalign or implants. Ask if they are willing to partner up with you. Offer them a kickback for any referral they send your way
- Businesses – this is pretty much the same as other practices but with companies with the same target market as you. For example, beauty saloons, med spas, and women’s gyms for Invisalign. Contact them and propose a partnership. They can send an email to their database promoting your treatment(s) and/or keep some of your leaflets on their premises. Again, offer a kickback for any leads they send to you.
3. The main digital marketing strategy
Digital marketing is one of the most effective ways to increase your Invisalign, implants or composite bonding cases. However, there are so many options for it that most dentists don’t know where to start. There is SEO, Google Ads, social media ads, content marketing, Tiktok, email marketing and more.
Here at Leadsflow, in the last two years, we have done all the above and more. After 3000+ leads generated, 400+ consultations booked and more than £800k generated for clients, we have concluded that the fastest way to get new patients is through social media advertising.
It is not only the fastest and easiest way to implement from all of the Digital Strategies above, but is the one that brings in the most enquiries, consultations and new patients.
All you need is a great offer (like discussed above), sleek, attractive and scroll-stopping creatives (like our team’s designs) and a great follow-up process in place.
However, the difference between successful and unsuccessful campaigns is the follow-up. Thus, here at Leadslow, we have removed this pressure from dental practices, as our services now include lead follow-up.
We offer booked consultations right in your diary for Invisalign, implants or composite bonding, and the best thing is that you pay only when someone shows up to the appointment.
If you’d like to grow your Invisalign (or any other high value treatment) patient base and become the go-to practice in your area, with virtually no risk, please click here to find out more about us and book a demo call at your earliest convenience.
