Dentist wins £125k payout following bad Google review
A dentist was awarded a $170,000 payout – almost £125,000 – after a disgruntled patient left a one-star Google review.
The damages were awarded to Dr Allison Dean from Kew Periodontics and Dental Implants, Australia, who carried out action against a former customer.
The court judgement said the patient posted four different defamatory claims on Google reviews under various names.
Following several appointments at the practice, she accused Dr Dean of being ‘unprofessional’. She added that she also failed to diagnose various illnesses.
Additionally, she claimed Dr Dean ‘bullies and berates’ her patients, adding that she tried to charge more money than necessary for treatment.
However she said the one star was given for the practice appearance.
She wrote: ‘I’ll give a 1 star for the beautiful/worldly consulting room only.’
Google ‘grapevine effect’
It was deemed likely that around 100,000 people viewed the review extract that stated she had provided an ‘unprofessional and undermining service’.
The judge also stated that the ‘grapevine effect’ means it is likely the impact would have spread beyond those who read the actual review.
Following the publications, Dr Dean saw a ‘distinct downturn’ in average weekly page views on the practice website. She also witnessed a fall in new-patient referrals.
She also reported ‘immeasurable damage’ to her emotional wellbeing, her reputation and her physical and psychological health.
The case reads: ‘Because of the extreme stress she has experienced arising from the publications, she has suffered physical impacts on her health.
‘She has lost about seven kilograms from her already slight frame. She is medically ‘underweight’ and this has had a consequential effect on her immune system. She’s sought treatment from a nutritionist to try to increase her weight.
‘Her pre-existing medical condition which causes low blood pressure and tachycardia has been exacerbated by the heightened stress.’
Follow Dentistry.co.uk on Instagram to keep up with all the latest dental news and trends.