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Pricing of periodontal therapy
Whenever I discuss the business aspects of dental care, I always stress the importance of the primary purpose of what…
Dentistry
The sealed bleaching technique
In 1918 Abbot reported the use of a high intensity light that generates a rapid rise in the temperature of…
Dentistry
And the winner is . . .
Not many dentists would consider giving away £20,000 worth of treatment to be a sensible way of running a practice.…
Dentistry
A case of whitening ‘failure’
It was supposed to be a routine whitening follow-up visit. The record indicated that the patient began with a shade…
Dentistry
Getting patients to work for you
This article is powerful and could make you about £55,000 better off. It focuses on the psychological principle of reciprocity,…
Dentistry
Nice deal for patients?
For many years now patients have been familiar with the dental mantra ‘visit your dentist every six months’. Many practices…
Dentistry
Simply the best
Manchester School of Dentistry is proud to be different. It has made its mark in the world of dental education…
Dentistry
A private affair
Before I talk about what I think constitutes a private patient, I have to tell you about a recent lecture…
Dentistry
Up to speed
What are the main attributes you’re looking for in potential vocational dental practitioners (VDPs)? The most important thing for us…
Dentistry
Caries a major health concern
On the cover of issue we have placed a sample of Colgate FluoriGard. Dental caries remains a major health and…
Dentistry
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