Michelle Hardy

Michelle Hardy

Author at Dentistry Online

Michelle is part of the change support team for Practice Plan. With 18 years’ experience within the dental industry, she has guided many dentists through the 2006 NHS contract and continues to do so today. Contact her for further advice and support on [email protected] or visit www.practiceplan.co.uk/nhs.
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How I transformed my practice’s brand

Michelle Hardy speaks to principal dentist, Mark Hill, about rebranding his practice and how his patients reacted. Relocating a business is often a good time to introduce changes that may not have been possible in your previous premises. For Mark Hill, relocating his Cardiff practice offered the opportunity to transform his branding. I spoke to … Continued

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The healthy properties of membership plans

Michelle Hardy explores the reality behind the Laingbuisson report indicating that dental practices with membership plans have fared relatively well despite the economic challenges of the last few years. The Laingbuisson review of the dental market confirmed that the last few years have been financially challenging, which came as no surprise, as well as providing … Continued

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Team games

Michelle Hardy discusses independence from the NHS and how best to involve your practice team to make the change a success. Converting from NHS practice to private can be scary for everyone in the team. But for many practices, once the decision is made, there is no going back and no options that include failure. … Continued

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