Steve Wright, CEO of expert brush manufacturer Kent Brushes, shares insight into a brand new and exciting offering – an oral care range.
Kent Brushes has a rich history and a renowned legacy. Could you share with us some insights into the company’s heritage, how it has shaped its identity over the years?
Steve Wright (SW): Kent Brushes has indeed had a remarkable journey, spanning more than two centuries. Our heritage dates to 1777, when the company was founded by William Kent. Since then, we have been dedicated to the craftsmanship of brush-making. We are developing a legacy of excellence that has shaped our identity.
Throughout our history, we’ve honed our skills, combining traditional craftsmanship with modern innovation. Our commitment to quality, attention to detail, and dedication to using the finest materials have been at the core of our identity. This rich heritage not only underscores our commitment to excellence but also forms the foundation for our expansion into new product lines like oral care.
Today, our products can be found in over 100 countries around the world. We are a Royal Warrant holder for hairbrushes, supplying royal households for nine consecutive sovereign reigns. We are very proud of that accolade.
Could you tell us about the inspiration behind Kent’s new oral care range, and how it aligns with the company’s heritage in brush making?
SW: The inspiration behind Kent’s new oral care range is indeed deeply rooted in our expertise in brush making. But, it goes even further. We recognised that the same principles of quality, craftsmanship and attention to detail that have made our hairbrushes and combs so highly regarded could be applied to oral care products, and we have compelling evidence to support this notion.
Kent is the number one toothbrush brand in South Korea, ahead of a better known name in the UK. This remarkable achievement underscores the exceptional quality and effectiveness of our oral care products.
Our aim is to bring the same level of excellence that has propelled us to the top in South Korea to new markets, providing customers worldwide with toothbrushes and oral care accessories that offer both superior functionality and a touch of luxury.
By building on our strong position, we are confident that Kent Brushes can become a household name in oral care, just as it has in the world of hair care and grooming.
Why are you choosing to launch this range now?
SW: We’ve seen a growing demand for high quality oral care products that not only perform well but also align with sustainability and environmental concerns.
By leveraging our heritage and expertise in brush making, we can offer a unique and premium solution to the oral care market.
The time felt right to expand our product offerings and cater to the broader health and grooming needs of our loyal customer base.
Sustainability is a major concern in product manufacturing today. How does Kent’s oral care range address environmental sustainability?
SW: We are acutely aware of the importance of sustainability. Our oral care range takes significant steps towards addressing environmental concerns. We’ve incorporated biodegradable handles into our toothbrushes, which reduce plastic waste. Additionally, our packaging is eco-friendly and recyclable, minimising the environmental footprint of our products.
In addition, the mouthwash is designed to promote oral hygiene while minimising environmental impact. Concentrated formulas reduce packaging waste, and the bottle is made from recyclable materials. Then there are the toothpaste tablets, which are not only highly effective but also eco-friendly. They eliminate the need for plastic toothpaste tubes, reducing plastic waste significantly. They are available in a reusable glass jar, and recyclable top-up pouches.
By integrating these sustainable practices into our oral care range, we aim to contribute to a more environmentally conscious approach to personal care.
Beyond sustainability, what are the key features and innovations in this oral care range?
SW: Firstly, our toothbrushes are designed with precision-engineered bristle patterns. This ensures effective cleaning and gentle care for teeth and gums. We’ve also incorporated ergonomic handles for comfortable grip and control during brushing.
The hero product is the Kent Sonik Toothbrush, a true game-changer in the world of oral care. It leverages advanced fluid dynamics sonic pulse technology, which sets it apart from traditional toothbrushes.
It offers 36,000 sonic pulses for a deeper clean, a smart 2-minute timer and three bespoke brush modes. Also, high quality, individually rounded bristles for optimal performance and 45 days of battery life with super-fast charging in two hours. Finally, an ultra-slim, lightweight and waterproof design.
Sonik is available as a standalone or as part of a starter kit that includes everything needed to get started. This includes a charcoal-infused toothbrush, whitening toothpaste, toothpaste tablets, three packs of interdental brushes, and a mouthwash concentrate with a stylish glass for precision use.
How does the new range contribute to improving oral health?
SW: Our commitment to improving oral health doesn’t stop at product quality and variety. Kent Brushes is also looking to disrupt the oral healthcare market in the UK with our innovative subscription model.
Subscribing to Kent Brushes’ replenishment programme offers a range of benefits. These include convenience, cost savings, customisation, regular replacements, quality assurance, sustainability, and flexibility. All of which contribute to an improved and hassle-free oral care routine.
Looking ahead, how do you see Kent Brushes evolving in the oral care sector?
SW: We are committed to continued growth and innovation in the oral care sector. We’re always exploring new materials and technologies that align with our commitment to quality and sustainability.
Our goal is to become a trusted name in oral care, known for our heritage, craftsmanship and dedication to improving oral health.
As the CEO, what personal significance does the launch of the oral care range hold for you, and how do you envision its impact on Kent Brushes’ legacy?
SW: The launch represents our company’s ability to adapt, innovate and continue our legacy of excellence. It’s a testament to our commitment to meeting the changing needs of our customers while staying true to our heritage.
I see this range as an important chapter in Kent Brushes’ history. One that expands our reach and enhances our legacy as a brand known for quality, craftsmanship and innovation in grooming and personal care.
For further information, please visit kentbrushes.com/collections/kent-oral-care.
