Are your patients suffering in silence?


Fifty per cent of patients suffering from dentine hypersensitivity don’t report their pain (Colgate Palmolive date on file).

There are a number of possible reasons why patients may stay silent (Beaton, Freeman and Humphris, 2014) including them thinking ‘I don’t want to bother my dentist’ or ‘my teeth hurt sometimes, it must just be me’.

This is why it is therefore important to always screen your patients for dentine hypersensitivity.

By recommending the Colgate Sensitive Pro-Relief toothpaste range you can also provide your patients who are suffering from the pain of sensitive teeth with instant* and long-lasting pain relief (Nathoo et al, 2009; Docimo et al, 2009).

The effectiveness of Colgate Sensitive Pro-Relief toothpaste lies in its unique Pro-Argin technology.

This consists of arginine and calcium from calcium carbonate.

Upon contact with saliva, they interact to form a complex with positive charge.

This then binds to the negatively charged dentine surface like a magnet, forming a calcium-rich layer, which instantly*(Nathoo et al, 2009) occludes the open dentine tubules.

The layer also remains intact over time, even after exposure to acids, ensuring long-lasting (Docimo et al, 2009) relief from the pain of sensitivity.

Do you see patients with dentine hypersensitivity and gum problems?

Now you can recommend a toothpaste for both instant* and long-lasting (Nathoo et al, 2009; Docimo et al, 2009) sensitivity relief plus lasting gum protection (Lai et al, 2015).**

Colgate Sensitive Pro-Relief Repair & Prevent toothpaste also contains zinc to help strengthen gums and provides lasting gum protection providing over 25% reduction in gum problems after six months (Lai et al, 2015)†.

Colgate Sensitive Pro-Relief Repair & Prevent toothpaste also helps to prevent gum recession, a key cause of sensitivity (Lai et al, 2015).

Consequently, recommend Colgate Sensitive Pro-Relief toothpastes to help avoid the pain of sensitive teeth and improve patient satisfaction.


Beaton L, Freeman R and Humphris G (2014) Why are people afraid of the dentist? Observations and explanations. Med Princ Pract 23(4): 295-301

Docimo R, Montesani L, Maturo P, Costacurta M, Bartolino M, DeVizio W, Zhang YP, Cummins D, Dibart S and Mateo LR (2009) Clinical efficiency of Colgate Sensitive Pro-Relief Toothpaste J Clin Dent 20 (Spec Iss): 17-22

Lai HY, Lai H, Su CW, Yen AM, Chiu SY, Fann JC, Wu WY, Chuang SL, Liu HC, Chen HH, Chen LS (2015) A prediction model for periodontal disease: modelling and validation from a National Survey of 4061 Taiwanese adults. J Clin Periodontol 42 S17 2015

Nathoo S, Delgado E, Zhang YP, DeVizio W, Cummins D and Mateo LR (2009) Comparing the efficacy in providing instant relief of dentin hypersensitivity of a new toothpaste containing 8.0% arginine, calcium carbonate, and 1,450 ppm fluoride relative to a benchmark desensitizing toothpaste containing 2% potassium ion and 1,450 ppm fluoride, and to a control toothpaste with 1,450 ppm fluoride: a three-day clinical study in New Jersey, USA. J Clin Dent 20(Spec Iss): 123-30

* For instant relief, apply directly to the sensitive tooth with fingertip and gently massage for one minute.

** With regular use.

† Compared to a standard fluoride toothpaste.

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