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Q&A: Your marketing solutions
Q. I went on a marketing course recently where one of the speakers suggested that targeting new home owners in…
Dentistry
The adventurous route
Why did you choose a career in the armed forces? At the time I was attracted by the opportunity to…
Dentistry
Fancy a cuppa?
Potable tea as a water infusion of young leaves from the tea tree (botanical name Camellia sinensis) is one of…
Dentistry
The price of counting the pennies
We are a nation of great knockers. We love to knock success and celebrity. We also love to hate profitable…
Dentistry
The patient journey
I may sound like a scratched record sometimes, but the more I listen to enquiries from new and existing clients,…
Dentistry
The treatment of sensitivity during home bleaching
Tooth sensitivity is one of the most detrimental side effects experienced by patients during bleaching procedures. It is very common…
Dentistry
Straumann’s new beginning
Straumann recently opened the doors to its new, multi-functional and highly impressive UK base. Dentistry took up its invite. .…
Dentistry
Getting into gear for 2007
Having long been an advocate of an annual retreat for business owners (preferably taken in August each year), I remain…
Dentistry
Getting patients to work for you
This article is powerful and could make you about £55,000 better off. It focuses on the psychological principle of reciprocity,…
Dentistry
Opening soon?
It’s easy to see why the notion of starting up a new practice can appear so attractive to many dentists.…
Dentistry
Power of the press
Advertising and PR are still relatively new concepts to most UK dentists, yet interest in them is booming. That is…
Dentistry
Simply the best
Manchester School of Dentistry is proud to be different. It has made its mark in the world of dental education…
Dentistry
Ortho and an English patient
Last year I had a teenage patient, Josie, who presented with buried upper canines that were buccally placed in the…
Dentistry
First impressions count
Ask most dentists how much they spend on marketing each year and the response is likely to be a few…
Dentistry
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