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Dental practice management training
In his seminal book on entrepreneurship, The E-Myth, Michael Gerber famously urges owners of small enterprises to work ‘on’ the…
Dentistry
Getting the second impression right
Communicating in the written form is a lot like pulling teeth, once you have completed the deed there is no…
Dentistry
Poised for success
The cream of UK practices edge closer to the most anticipated night of the year as the shortlist for the…
Dentistry
Ceramic veneers in general dental practice
Introduction Ceramic veneers were introduced in the late 1930s (Pinkus 1938) but only became widely accepted by the dental profession…
Dentistry
Strategies for growing your cosmetic practice
Cosmetic dentistry has increased in popularity during the last few years. The development of new materials, products and technologies has…
Dentistry
The new patient initial assessment
It is very important to carry out a thorough and accurate dental assessment. This will help in the treatment planning…
Dentistry
The additive aesthetic mock-up
Creating beautiful smiles for appreciative patients is perhaps the most rewarding experience one can have as a dentist. Helping people…
Dentistry
Your marketing solutions
Q. I would like to carry out more cosmetic work but my practice is not in a particularly affluent area.…
Dentistry
How to motivate your patients
I’m on the road a lot, sharing systems with thousands of dentists and their teams. Recently, a dentist asked me:…
Dentistry
Introducing Galip Gürel
Increasing consumer awareness about the range of cosmetic dental treatments available, and their benefits, has led to surge in patient…
Dentistry
The contrast principle
Don’t let the simplicity of this little ‘gem’ fool you. It is by far one of the most powerful psychological…
Dentistry
Cosmetic choreography – the basis of a beautiful smile
The demand for cosmetic dental procedures around the world seems unaffected by economic vagaries and appears to be growing at…
Dentistry
The deadly middle
A year had passed since Nancy and Peter Milton moved into Middletown. The married couple had not yet sought the…
Dentistry
Distinguishing between art and craft
Beautiful smiles are created not by chance, but by an understanding of craft and art. The materials, techniques and procedures…
Dentistry
High five
A great smile is now in great demand, thanks in part to media advertising by large companies and the proliferation…
Dentistry
Opening soon?
It’s easy to see why the notion of starting up a new practice can appear so attractive to many dentists.…
Dentistry
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