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Three steps to the sale
I believe there is a three-step process that drives the sale of anything people buy. If you find yourself having…
Dentistry
Getting the most out of your referrals
Specialist referral is a well-established procedure in many countries and is becoming more common in the UK. However, a number…
Dentistry
To drill or not to drill
Successful relationships between dentists and patients depend on trust and goodwill. Preserving the rapport is crucial, but the balance within…
Dentistry
How to beat the summer blues
Every month I spend a full day on the telephone with my clients – that’s 15 minutes with each of…
Dentistry
Opportunity knocks
In April, change was forced upon us all. For some it was a time of great uncertainty and worry, while…
Dentistry
Reaping the rewards
With so many demands made on a practice budget, it is important that any expenditure you make will benefit your…
Dentistry
Creating a passion for dentistry
Dr David Hornbrook is one of dentistry’s most talented clinicians and has helped thousands of dentists fall back in love…
Dentistry
Implanting wisdom
Dental implant therapy is a growth area affording dentists the opportunity to improve the patient care they provide and increase…
Dentistry
How can I get involved in implant dentistry safely?
As a general dental practitioner there are very limited choices available to you when it comes to acquiring formal training…
Dentistry
Are you listening?
Dentistry is a fast-paced, challenging industry and, as managers, we are faced with different obstacles each day. How we deal…
Dentistry
Hiring on all cylinders
Taking on a new associate happens regularly in many dental practices, and each and every time it occurs, it presents…
Dentistry
High five
A great smile is now in great demand, thanks in part to media advertising by large companies and the proliferation…
Dentistry
The future after wax
The Hornbrook Group has been teaching the Ultimate Occlusion course for the past eight years. During the development of ‘Ultimate…
Dentistry
Clean gums can save lives
I see gums as an end organ, just like a finger. The difference is that gums are hidden – out…
Dentistry
Getting the picture
Throughout the UK a revolution has started that will change dramatically the role of dental care professionals (DCPs). Over the…
Dentistry
Patient comfort
So many dental patients are fearful; I want to play a part in alleviating patient’s fears and turn the negatives…
Dentistry
Opening soon?
It’s easy to see why the notion of starting up a new practice can appear so attractive to many dentists.…
Dentistry
A kind of magic
Anything is interesting if you tell it as a good story. I’ve said it before but periodontics is often regarded…
Dentistry
The advantages of creating larger apical preparations: part 1
Generating larger master apical diameters with excellent irrigation, prior to obturation, creates cleaner canals compared to those using smaller apical…
Dentistry
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