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Captek crowns in restoration of a compromised patient
It has been said that humans are capable of feeling pleasure and enjoyment and it is through the smile that…
Dentistry
Your marketing solutions
Q. I’ve always taken before-and-after photographs of patients while they are wearing retainers – it gives the best view of…
Dentistry
Failures in dental implant therapy
Following on from my last article on treatment failures in periodontal therapy, I now want to look at dental implants.…
Dentistry
The patient journey
I may sound like a scratched record sometimes, but the more I listen to enquiries from new and existing clients,…
Dentistry
The same old story
Do you ever have times when a piece of text all but leaps up from the page and hits you…
Dentistry
Putting ideas into action
There really is no magic to running a financially successful dental practice, as the majority of our clients know. There…
Dentistry
One thing at a time
When are folk going to grasp the fact that cleaning teeth isn’t something you can accomplish while doing something else?…
Dentistry
Managing patient expectations
Good communication is vital. Get it right and the chances are that the consultation will proceed uneventfully with a satisfactory…
Dentistry
The contrast principle
Don’t let the simplicity of this little ‘gem’ fool you. It is by far one of the most powerful psychological…
Dentistry
Cosmetic choreography – the basis of a beautiful smile
The demand for cosmetic dental procedures around the world seems unaffected by economic vagaries and appears to be growing at…
Dentistry
Conversation marketing
It’s time to start applying ourselves to some serious marketing, not just for the autumn sales campaign but also to…
Dentistry
Communicating with your patient
Dentistry, as with much in this world, is all about communication. Successful periodontal treatment outcomes are about patients taking on…
Dentistry
And the winner is . . .
Not many dentists would consider giving away £20,000 worth of treatment to be a sensible way of running a practice.…
Dentistry
Distinguishing between art and craft
Beautiful smiles are created not by chance, but by an understanding of craft and art. The materials, techniques and procedures…
Dentistry
Getting patients to work for you
This article is powerful and could make you about £55,000 better off. It focuses on the psychological principle of reciprocity,…
Dentistry
How to beat the summer blues
Every month I spend a full day on the telephone with my clients – that’s 15 minutes with each of…
Dentistry
Creating a passion for dentistry
Dr David Hornbrook is one of dentistry’s most talented clinicians and has helped thousands of dentists fall back in love…
Dentistry
High five
A great smile is now in great demand, thanks in part to media advertising by large companies and the proliferation…
Dentistry
Opening soon?
It’s easy to see why the notion of starting up a new practice can appear so attractive to many dentists.…
Dentistry
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