Marketing

The Marketing Expert – the dangers of ‘one stop shop’ marketing

This month Shaz Memon, the Marketing Expert, discusses why ‘one stop shop’ marketing is the worst mistake you can make…

Marketing

Disability Pride Month – three tips to improve your social media accessibility

Hazel Woodward offers three easy changes you can make to improve the accessibility of your dental practice’s social media for…

Dentistry

Marketing for dentists, by dentists – maximising your clear aligner experience

Dan Shaffer and Wayne Hirschowitz explain how dentists can maximise their clear aligner experience and grow their treatment uptake. As…

Marketing

Sponsored

How dental exhibitions could be the best marketing strategy

Sylvia Njoki explains how dental exhibitions allow businesses to engage with the dental profession on a higher level. Between 2020…

Dentistry

The Marketing Expert – dealing with scammers and extortion gangs on Google reviews

Shaz Memon reports on a new extortion method targeting dental practices’ Google reviews and how to deal with this. I…

Dentistry

Practice makes perfect – generating quality not quantity

Nigel Jones highlights that by changing your marketing to manage new patients, you can boost the chance of filling your…

Dentistry

Seven ways to make your marketing work hard for you

Bhavna Doshi takes a look at focusing on a targeted approach to marketing, and how to make it work for…

Marketing

The Dental Business Futurist – Is it just money down the drain?

Not knowing your return on investment for your marketing campaigns is throwing money down the drain, Chris Barrow says. Yet…

Dentistry

Marketing for success

Ian Ellis explores the different things a dental practice should consider when marketing for new patients and offering new treatments.…

Marketing

Sponsored

The Marketing Expert – should practice owners have their own Instagram account?

Shaz Memon questions whether practice owners should run their own Instagram accounts as well as a business account. ‘I don’t…

Marketing

Unlock your online potential – maximising your digital marketing efforts

Tim Cameron-Kitchen presents five ways dentists can maximise their digital marketing efforts. Some dentists may already be successful without the…

Implant dentistry

Dentistry podcast – Grant McAree on marketing your practice

Grant McAree talks to Dentistry about selling his second practice to a corporate and how practices can raise their marketing…

Dentistry

Dental marketing – the ‘magical formula’ is a bespoke approach

Sam Jethwa explains how he uses his Instagram account to market his dental practice through a number of different strategies.…

Dentistry

How dentistry can take advantage of social media

Nilesh Parmar discusses how integral social media has become in dentistry and how practices can use it to their benefit.…

Marketing