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Matthew Lloyd looks at how teeth whitening can increase business, intrigue your patients and send your profits sky-high A dental practice is a business and should be treated as such. If it fails to turnover a profit, it will not succeed. To ensure the longevity of your practice, there are, of course, many avenues you…
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Want your practice to stand out from the crowd? Shivani Patel gives us a clinician’s perspective on ways to market your practice to its fullest potential For a clinician in private practice, three things are essential to success: excellent clinical skills, quality business systems that provide real time operational information, and outstanding marketing and communication.…
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Spot the bear traps before you fall into them – Russell Abrahams discusses the safest way to buy an incorporated practice An incorporated dental practice is a limited company, as distinct from a sole practitioner or partnership. So far, so good. Incorporated practices are on the rise, so if you are seeking to buy a…
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FooCo’s Malcolm Counihan introduces the concept of a sales funnel and suggests strategies for getting the maximum out of your prospective patients Marketing your practice can be a complex business. You’ve a multitude of choices to start with: newspapers, magazines, leaflet-drops and radio adverts represent the more traditional route. Then there are local sponsorship opportunities,…
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No dental practice is an island. Chris Barrow explains how a group coaching programme can be the lifeline that stops a practice from being washed away When it comes to evaluating and enhancing your business protocols and strategies, many different people in the industry would point you in the direction of a business coaching group.…
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The IAS Academy (Intelligent Alignment Systems) officially launched in March, during an elegant evening at the BDA offices in London From the experts who brought you the Inman Aligner, the IAS Academy offers a guided learning pathway for GDPs to learn and develop the skills and experience needed to deliver the results patients desire through…
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The British Orthodontic Society (BOS) will be hosting the prestigious 8th International Orthodontic Conference (IOC) in London this year. This is the biggest orthodontic event of a generation held in association with the World Federation of Orthodontics. The International Orthodontic Conference takes place every five years and is without fail exceptional both for scientific and…
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Naz Haque delves into the world of blogging and explains how you can become a master blogger Blogging will not only attract more interest to your practice website, but it’s also something anyone and everyone can do. Once you’ve got started, you’ll find that writing a blog is both enjoyable and fulfilling. What’s more, it…
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How much income protection does an orthodontist need? Mark Horsey gets his calculator out Over the past 30 years or so, there has been a distinct change in how financial planning has been presented by the financial press and by product providers. Too much attention has been placed on investment funds and not enough attention…
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Roger Levin reveals how to make a splash by increasing your treatment options Financial advisers frequently tell their clients to diversify. Dentists would do well to adopt the same mentality regarding the service mix in their practices. In most cases, increasing elective dentistry can make a tremendous difference in both the enjoyment and profitability of…
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Simpson Burgess Nash looks at how dental practices can stay afloat with a well-crafted marketing strategy Simply put, marketing is the action of persuading customers to identify with and then buy a company’s goods or services. Marketing, like all things in business life, must be adapted to circumstance. While what is effective for a multi-national…
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Do you want to increase your turnover and improve your cash flow? Think finance says Brian Carter, director of Dental Finance There can be no doubt that there is huge demand for orthodontic treatment from people wishing to improve their smile, with particular interest in the range of ‘invisible’ tooth straightening options now available in…
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Price objections from patients can be hard for any practice to overcome. Here, Ashley Latter explains how you can break through sales barriers Have you ever received a price objection from one of your patients? It will usually occur when the person presenting the treatment has failed to sell it well enough and not communicated…
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Sharon Waxkirsh explains how hypnosis can help in dental practice For the past eight or so years, I have been working in dental practices across the UK using hypnosis as an adjunct for chemical anaesthesia or instead of anaesthetic. Using hypnosis in this way enables patients to receive treatment free from fear, lessens or stops…
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Align Technology Inc, the provider of clear aligner orthodontics have today announced that three million patients have now started treatment with the Invisalign system This is a significant milestone in Invisalign treatment and reflects an accelerating rate of adoption worldwide by Invisalign-trained dental professionals and their patients. To mark the milestone, Align Technology has teamed…
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The British Lingual Orthodontic Society (BLOS) is delighted to announce the appointment of a new Chair: Ian Hutchinson, specialist orthodontist and clinical director at Wired Orthodontic Laboratory and Chief of Orthodontics for DoooX – an online learning platform. Already a long-standing committee member, Ian succeeds specialist orthodontist Paul Ward, who officially handed over the BLOS…
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The valuable role of orthodontics in improving dental health and well-being in children is represented today (24 February 2015) in a submission from the British Orthodontic Society to a one off Health Select Committee session to examine children’s oral health in England. The evidence-based report from BOS details the broad spectrum of orthodontic problems seen…
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Click Convert Sell has launched the Straight Teeth Engine Academy an innovative new course for GDPs who want to grow their orthodontic practice Operating your clinic to its full potential requires a multi-factorial approach. Besides the known marketing strategies, you’d be surprised at how many aces up your sleeve you are not taking fully advantage…
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One of the the North East’s leading dental practices has strengthened its team with the appointment of a new dentist. Richard Coates, formerly of Sunderland’s Wessington Way practice, has joined the award-winning Riveredge Dentistry which has surgeries in both Sunderland and Newcastle. Riveredge, headed up my multi-award winning dentist Dr Ken Harris, is widely…
