Posted in Posts
Sam Brice, marketing manager at DPAS Dental Plans, outlines why cost is just one part of the purchasing decision. Last November we witnessed scenes of chaos and pandemonium as ‘Black Friday’ descended upon us. This latest import from the US, which takes place in November on the Friday following Thanksgiving, signifies the start of Christmas…
Posted in Posts
Sam Brice, marketing manager at DPAS Dental Plans, explains the importance of customer feedback. For any successful business, keeping clients happy is the number one priority and The Chartered Institute of Marketing often makes reference to the cost of acquiring a new customer being anywhere between three and 10 times the cost of keeping an existing…
Posted in Posts
Sam Brice, marketing manager at DPAS Dental Plans, gives a whistle-stop tour of DPAS’ year of articles in Dentistry. Over the past few months, DPAS Dental Plans has worked with some of the leading names in our industry, producing a series of articles containing helpful advice and ideas for practice development. Covering diverse topics, ranging…
Posted in Posts
Sam Brice, marketing manager at DPAS Dental Plans, talks about the importance of establishing a strong brand image for your practice. With so many other things to take into account, building a brand identity is not usually one of the first things that principals consider when setting up or expanding their practice. However, in reality…
Posted in Posts
Sam Brice, marketing manager at DPAS dental plans, explains how to run a successful practice event. Following an eventful summer in the dental industry, we now enter the traditional conference season. September and October are packed full of dental events with something for everyone. The British Orthodontic Society Conference is closely followed by the BDIA…
