Paul Green

Paul Green

Author at Dentistry Online

Paul Green is the founder of Dental Practice Growth UK, a practice growth and marketing organisation that works with owners of independent dental practices.
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Why staff must be tackled one, by one, by one

Paul Green looks at how to get the best performance out of each member of your team. So you have two nurses. Rita is great. She’s been with you a few years, and behaves exactly as a great nurse should. She’s friendly, has great customer service skills, smiles a lot and generally has a positive … Continued

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Doing whatever it takes to release the brakes

Paul Green looks at how to manage your time better and achieve more. I recently met up with David, a friend of mine, to talk about his business. He’s not a dentist, but has a similar set of frustrations to many practice owners. His business does well but it’s a lot of work. He has … Continued

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Why you’re recruiting new staff completely the wrong way

Paul Green looks at a smarter way to recruit qualified staff. I’ve been working with independent practice owners helping them grow their businesses for a long time now. And do you know what the most common barrier to growth is? It’s you. The way you think and act directly determines the results that you get … Continued

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Buying website traffic

Paul Green looks at why it makes good business sense to buy website traffic. There is a new website traffic paradigm that has become dominant in UK online marketing over the last year. In 2014 I could have given you 10 or 20 different ways to generate good quality traffic. These days, you should focus … Continued

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Hiring the best staff for your practice

The pressure’s on to get recruitment right, says Paul Green. I wrote about managing difficult staff in a previous article, and this time I’d like to discuss how you can solve ‘attitude’ problems right at the start – by hiring the best people. It only takes one bad staff member to poison what could otherwise … Continued

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Update your marketing mindset

You can’t base good marketing on your own preferences; you have to base it on what works these days and what gives you the best return, says Paul Green. Marketing a dental practice was a hell of a lot simpler 15-20 years ago, that’s for sure. You’d put up a sign saying ‘dentist’ on your … Continued

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