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Nishan Dixit describes a minimally invasive alignment, bleaching and edge-bonding case in which the patient was ‘elated and confident’ after their smile transformation. This case highlights how the align, bleach and bond approach can be a simple and conservative technique to help transform a smile. The three steps work together perfectly: first tooth alignment, then…
Posted in Posts
An increasingly informed patient population presents opportunities – as well as challenges – warns Nishan Dixit. We have created a culture where people are increasingly under pressure to emulate their idols. To take the perfect selfie and cultivate an idyllic social media profile. As such, there is significant demand for cosmetic dentistry. Many patients aspire…
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Nishan Dixit explores external marketing strategies for cosmetic dentistry that can effectively support internal ones. Online platforms Your practice website is a valuable marketing tool. It needs to be search engine optimised, mobile friendly, and easy for patients to find the information about your services. Ideally, your practice website should also provide details about the…
