Les Jones

Les Jones

Author at Dentistry Online

Les Jones is the creative director at Practice Plan, specialist provider of practice-branded dental plans. He has over 30 years' experience of working within the creative and dental sectors in the fields of design, marketing and strategic consultancy. If you are interested in finding out more about how we help practices to become more profitable, call 01691 684165 or visit change.practiceplan.co.uk.
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Why a well-populated patient plan could make your practice stronger and more crisis resistant

Les Jones explores the loyalty of membership plan patients during lockdown and shares tips on how you can build a successful plan in your practice. As with many other business sectors, the COVID-19 crisis has been devastating for dentistry in the UK. Many practices have been hit hard and it is likely that some may … Continued

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Preparing to reopen – the importance of training and diary zoning

Michael Bentley talks to Les Jones about what practice owners and managers, if they have not been furloughed, can do now so they’re ready for reopening. Among those are zoning the diary. This can take into account the potential need for longer appointments and also prioritising certain patient groups. It can also take into account … Continued

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Lessons learned from Lejog – enjoy the journey

After cycling from Land’s End to John O’Groats, Les Jones explains some of the lessons he learned along the way. I have recently completed the challenge of cycling from Land’s End to John O’Groats (Lejog). I did it with four great mates from the dental sector – Chris Barrow, Sheila Scott, Ashley Latter and Simon … Continued

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Lessons learned from Lejog – refuelling

After cycling from Land’s End to John O’Groats, Les Jones explains some of the lessons he learned along the way. I have recently completed the challenge of cycling from Land’s End to John O’Groats (Lejog). I did it with four great mates from the dental sector – Chris Barrow, Sheila Scott, Ashley Latter and Simon … Continued

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Lessons learned from Lejog – delegation

After cycling from Land’s End to John O’Groats, Les Jones explains some of the lessons he learned along the way. I have recently completed the challenge of cycling from Land’s End to John O’Groats (Lejog). I did it with four great mates from the dental sector – Chris Barrow, Sheila Scott, Ashley Latter and Simon … Continued

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Lessons learned from Lejog – stretch goals

After cycling from Land’s End to John O’Groats, Les Jones explains some of the lessons he learned along the way. I have recently completed the challenge of cycling from Land’s End to John O’Groats (Lejog). I did it with four great mates from the dental sector – Chris Barrow, Sheila Scott, Ashley Latter and Simon … Continued

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Lessons learned from Lejog – preperation

After cycling from Land’s End to John O’Groats, Les Jones explains some of the lessons he learned along the way. I have recently completed the challenge of cycling from Land’s End to John O’Groats (Lejog). I did it with four great mates from the dental sector – Chris Barrow, Sheila Scott, Ashley Latter and Simon … Continued

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Lessons learned from Lejog – break things down

After cycling from Land’s End to John O’Groats, Les Jones explains some of the lessons he learned along the way. I have recently completed the challenge of cycling from Land’s End to John O’Groats (Lejog). I did it with four great mates from the dental sector – Chris Barrow, Sheila Scott, Ashley Latter and Simon … Continued

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Where’s the weak link in your brand?

Les Jones looks at the importance of keeping your brand consistent and the dangers if you don’t. Brands are fragile things. They can take a long time to build but they can be undermined in a matter of minutes or seconds. To take a sporting analogy – you’re only as good as your last game. … Continued

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The fajita effect

Many dental practices are forgetting that the customer is king (or queen), Les Jones says. If you’ve ever ordered fajitas in a restaurant, you’ll know that they don’t normally arrive at your table as a fully formed meal. Instead, they arrive as a set of separate components – tortillas, meat, vegetables, cheese, guacamole, sour cream … Continued

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Welcome to the new world

Les Jones explains how technology is improving experiences in and out of dental practices. I recently took a business trip to New York and flew in and out of Newark International Airport in Brooklyn. The inward experience was pretty standard – just a case of getting through the immigration checks. The homeward experience was, however, … Continued

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How to win more business in just three seconds

Les Jones says take some time to really think about your practice brand. First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having … Continued

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Three top marketing tips

Les Jones presents three top tips on how to approach your marketing activity for your dental practice I support many practices up and down the country with their marketing and you would be surprised how many practices tend to be a little ad hoc with their activity. Normally when business drops off then they tend … Continued

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Rebranding – is it worth it?

Rebranding can be an expensive mistake if it goes wrong, Les Jones says. I read with interest, Michael Watson’s blog on rebranding the other week. In it, Michael references a blog post I wrote recently on branding – a subject I’m passionate about – in which I said that brand is probably more important in today’s … Continued


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