In this video, Alex Jones discusses why he opted for Easy Switch and how its ‘effortless’ process helped to make his dental plan the centre of his business.
What’s one of the fundamental rules of selling? People buy people first. That also holds true if you substitute ‘business’ for the word ‘selling’. Something else that’s true about business is it’s also about relationships.
That’s especially true in dentistry where trust and confidence are essential to helping patients ensure they take the right steps to look after their oral health. Patients build a relationship with their dentist, not a plan provider so why would you want to share top billing with someone that has nothing to do with the treatment you deliver?
As he explains in this short video, this was something about his former plan provider that didn’t sit easily with dentist Alex Jones of Alex Jones Dentistry.
As he says himself, he is passionate about marketing and felt that, rather than his practice being at the centre of everything his plan provider did for him, there was dual product placement.
Easy three-step process
‘It wasn’t just about my practice and my patients,’ he says. ‘It was about my practice and my patients, but also the products that were being offered by the other provider.’ This is one of the reasons he chose to switch to Practice Plan.
Practice Plan’s membership plans are branded to your practice, not us. You have the relationship with your patients so it’s your name on the plan. And our Easy Switch three-step process means switching is easy peasey lemon squeezy.
When the time was right for Alex, his business and, most importantly to him, his patients, he agreed the date for the new plan to start, informed his patients of the change and then bulk transfer meant they were all transferred over at once.
No form filling, no direct debit mandates to complete, (or forget to complete) and, as Alex himself says, it was effortless. It’s now his plan at the centre of his business.
If you’d like to work with a membership plan provider who thinks about your needs and supports your business, helping you to find solutions to the things that matter in practice, why not have a chat with Practice Plan on 01691 684165.
To find out how easy it is to join Practice Plan, visit their website.
