Arriving back at Hague HQ from Dental Showcase, in this exclusive interview Mahdi Kazemzadeh shares the inside scoop on what the future may hold for practices looking to modernise or refurbish in the coming months.
Having recently joined Hague and just returned from Dental Showcase, how did you find it?
Mahdi: First of all, it was so nice to meet up with people again!
Telephone calls and video meetings have their place. But when you get back out into the real world, you remember what you’ve been missing.
So many lovely and interesting dental team members popped by to see us on the stand, which really made Showcase for me.
In addition, it was eye opening to appreciate fully the complexities principals have to deal with when considering how to modernise or improve their practice; whether it is the equipment or built elements, to meet not only their aspirations but also those all-important regulatory requirements.
Of course, at Hague, the team has many years of experience. So they know what does and doesn’t work. Offering guidance to overcome challenges is almost second nature.
It’s clear how this experience and knowledge can help customers with any difficult or complex decisions they may need to make.
What sorts of conversations were you having with dentists? How did they steer your perspective of dentistry in the current climate?
Mahdi: We talked a lot about challenges dentists face at the moment. This includes long lead times for equipment etc.
We also talked about the positive environment, the availability of tax advantages and cheaper financing. As well as the realities of conducting a refurbishment of a practice in the present circumstances.
There’s a lot going on in dentistry now. These are exciting times. Most especially if you have the right support in place to help you jump over any hurdles that may well pop up along the way.
What do you think are the most important issues for dental practices in 2022?
Mahdi: I think it is about time and trying to fit everything in.
Dental team members are having to think about their practice and its future, whilst ensuring they can still see patients and care for them appropriately.
Clearly, this is all challenging. But the good news is that it isn’t a barrier to modernisation or refurbishment. We have always been very understanding of those issues and work around the clients to make sure the impact of any changes or upgrades is minimal.
What sets Hague apart from the rest when it comes to bringing dental practices’ aspirations to fruition?
Mahdi: I think we really listen to the ideas that our customers have for their practices.
We have got the design experience in-house to simulate that vision digitally in 3D. So we can show our customers an incredibly life-like simulation of their concept, which is a real eye opener.
In addition, we provide turnkey solutions for our customers. From design to installation of the dental equipment, servicing and beyond, acting as a one-stop shop for our clients.
We also stock reliable equipment that we understand well and that has proven its worth time and again.
Individually and combined, these elements offer our customers unrivalled peace of mind of a job done well, ready for whatever the future brings the practice’s way.
How do you think you and your colleagues at Hague can best support practices on a journey of growth?
Mahdi: We can ensure our customers have access to the best engineering capability out there.
Putting in reliable equipment that we can look after for our customers means less downtime, which otherwise can have a very damaging domino effect, in terms of both patient care and business finances.
As you gear up for more shows, what can visitors expect to find on your stand?
Mahdi: We have some exciting news to share with our customers.
We are opening an office near Nottingham that will give us the capacity and capability to support clients with servicing and engineering in the area. This is something we have not been able to do directly before now.
We are also launching annual service contracts for clients. This enables them to divide the cost of servicing all the equipment in their surgery over many months.
This, of course, will have the effect of improving cashflow. As well as demonstrating to the CQC that they are using equipment that is well supported and maintained.
I’m excited to build on my experiences at Dental Showcase, to meet old friends and new at upcoming shows.
In the meantime, if you would like to know more about what Hague has to offer, simply visit haguedental.com, email [email protected] or call 0800 298 5003.
