Get media savvy
After the recent success of their inaugural social media event entitled ‘The Ultimate Social Media Workshop’, Business of Dentistry Events have just announced they will be adding four more dates to their calendar, taking the workshop to Bristol, Heathrow, Leeds and Solihull throughout September and October.
The workshops will be hosted by Brendon Macdonald, Chief Engagement Officer of ApexHub, a leading social media agency specialising in the dental industry, helping attendees to understand what is integrated and interesting content to use on social media and how this can be used to multiply opportunities to engage with target audiences.
With over 1 billion users on Facebook and 10 million active users on Twitter in the UK, it’s no surprise that social media is becoming an increasingly popular topic of interest for the dental industry. Practices across the world are finding that social media is a fantastic avenue to communicate with both current and potential patients and that it shouldn’t be used as an overt sales tool. Instead, it’s something that can be used to develop meaningful and effective relationships which can help to attract new patients and increase treatment uptake from existing patients.
Brendon believes that the strategies and infrastructures you put in place to support your social media activities will determine your social media success. Understanding your target market’s social media behaviour is very important. Dental professionals need to understand how their target markets behave, interact, learn, make decisions, connect, influence or are influenced.
In addition to a full day of training and entitlement to seven CPD hours, attendees will receive bespoke social media background artwork for their accounts, specifically designed in line with their practice branding (worth £235) and social media dashboard training (worth £75), all as part of their ticket price!
With tickets for Practice Plan, Medenta and BoD members priced at just £120 per person, and non-members’ tickets priced at just £160 per person, the value is fantastic.
Robert Bland, Principal Dentist of Wrea Green Dental Practice, who attended the initial workshop commented: ‘I can thoroughly recommend Brendon and his team to any dental practice interested in keeping abreast of the fast-moving world of marketing and social media’.
So if you’re interested in becoming social media savvy, secure your place at one of the following events: Heathrow – 3rd September, Bristol – 18th September, Solihull – 3rd October and Leeds – 29th October. Call a member of the Business of Dentistry Events Team on 0845 003 0048 or visit www.bodhub.co.uk/events to book.