Workshop Tour 2013

Every year, dental practices up and down the country eagerly await the announcement of who’ll be topping the bill on the much sought after ‘Practice Plan Workshop Tour’.

Well, the wait is over! Practice Plan is proud to present this year’s top speaker is ‘Communication and Selling’ expert, Ashley Latter. Working with Practice Plan on this exclusive one-day programme, Ashley will be focusing on the art of ‘Perfecting Communication’, helping practices master the techniques around communicating with confidence, clarity and credibility resulting in improved customer and team relationships.

Ashley is simply the best at helping dentists and their teams communicate more effectively with the ultimate aim of increasing treatment plan acceptance and creating more selling opportunities between practice and patient. But don’t take our word for it!

Adeel Ali attended one of Ashley’s communication courses and made the following comment: ‘I now see patient communication in a whole different light and that's down to you. The proof is in the pudding, and the first day back in the practice I was able to ethically sell £1000s of private work; I can't believe it!’


The tour, starting on the 4th and 5th September in Manchester, will be visiting 11 cities around the UK, greeting guests as far up north as Edinburgh and as deep down south as Maidstone, with many other cities in between also getting a look in.

So what can you expect from the day? As well as a warm Practice Plan welcome, delegates will spend the day:

  • discovering the key skills needed to build much stronger and more profitable relationships with patients
  • understanding how to create more selling opportunities
  • discovering some of the biggest communication mistakes made in a dental practice
  • learning how the best get better by drawing on strategies used by some of the top UK dental practices.


The day will guarantee to bring you and your team together for an informative and motivating day; a day that’s guaranteed to send you away with loads of hints, tips and best practice strategies that you can introduce into your practice almost immediately.

To book your place, simply visit or call our Events Team on 0845 003 0048.  

About Ashley Latter:

Over the last 18 years, Ashley has personally coached and trained over 6500 dentists and their team members worldwide on his legendary two-day Ethical Sales & Communication Programme; it’s probably the most sought after programme in UK dentistry. He is also the author of two books on communication skills and now has delivered over 23,000 hours of coaching to the dentistry industry.

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