Pink gums, white teeth and no more dental blues

Gum health through effective plaque control is just one of the many beneficial features of the newly launched Oral-B Pro-Expert toothpaste.

Incorporating stabilised stannous fluoride Oral-B Pro-Expert toothpaste provides powerful, long lasting antimicrobial action which fights plaque and consequently gum problems as well as caries.

Additionally, the antimicrobial properties also guard against oral malodour while other properties of the stannous fluoride help protect against dentinal hypersensitivity stabilised stannous fluoride delivers long-lasting anti-bacterial benefits and is recognised as a broad-spectrum antimicrobial agent.

Laboratory and clinical studies have confirmed its ability to inhibit bacterial growth, reduce the ability of bacteria to ‘stick’ to tooth and gum surfaces and to affect their metabolic processes. Indeed, the American Dental Association (ADA) Council on Scientific Affairs has recognised stannous fluoride as meeting its ADA Seal of Acceptance requirements for anti-caries, antibacterial and gum health efficacy.

But the gum health benefits do not stop there, thanks to the other newly-matched co-ingredient in the all-in-one Oral-B Pro-Expert toothpaste, polyphosphate.

This polymer protects against calculus formation (as well as staining) thereby reducing a further cause of plaque retention on the roughened surface of the calculus.

The duo of plaque reduction agents acts as a proven, powerful force for good gum health.

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