Trends in aesthetics for 2011

Here cosmetic and pioneering surgeon, Professor Laurence Kirwan, on what’s new for you in 2011.

1. Thermage will become the most sought-after non-surgical anti-ageing treatment for the face and body ( Thermage radiofrequency technology works by stimulating the individual’s own collagen and brings about an immediate improvement in skin quality followed by a gradual, subtle change that tightens and evens-out the skin’s appearance.

Thermage makes the patient look fresher and younger as the weeks go by and is ideal for rejuvenating areas of the body where no surgical procedure currently exists, or is ineffective – e.g., the knees and elbows.

Professor Kirwan uses Thermage Comfort Pulse Technology (CPT) and is now offering a £21,000 Investment Package of Thermage treatment which can save a patient up to £11,000.
2. The One-hour Liquid Face Lift promises to be the non-surgical rejuvenation treatment of choice on both side of the Atlantic. It involves multiple simultaneous facial injectables of reputable, well-established products such as Perlane, Juvéderm Ultra Smile, Botulinum toxin, Sculptra. Cost with Laurence Kirwan starts at £2,500.
3. An increase in the numbers of cosmetic surgery procedures being undertaken at the same time.  This is both safer and less costly for the patient as only a single dose of anaesthetic is used and there is just one stay in hospital.  ‘Downtime’ is also reduced because the patient undergoes only one phase of recovery.

According to Professor Kirwan, typical multiple surgery programmes include a tummy-tuck and breast lift or reduction; a tummy-tuck with liposuction of the back and thighs; eyelid surgery with a ‘nose job’ (rhinoplasty); a facelift with rhinoplasty.
4. Botulinum toxin will again become the No 1 anti-ageing injectable as innovative surgeons combine Botox®, Dysport, and other brands with anti-ageing treatments such as Sculptra® ( and Thermage (see above).

Kirwan is currently combining Botulinum toxin and Sculptra with Thermage to rejuvenate the décolleté. Treatments starting now will ensure a smooth, blemish-free cleavage when warmer weather arrives – so just in time for spring weddings and the new season’s revealing clothes; plus, later on, for looking terrific on the beach. 
5. Professor Kirwan recommends fractional laser treatments to treat acne scarring, blemishes and fine lines – combined with the Kirwan Skin Care Program® to prepare the skin beforehand and intensify the effects of the treatment afterwards. For more details, visit 
6. More British women will opt for breast augmentation. Already the UK’s number one cosmetic surgery procedure, the influence of well-endowed celebrities and TV personalities such as Mad Men‘s Christina Hendricks will encourage more women to have a ‘boob job’ for curves to be proud of.  Some will opt for Professor Laurence Kirwan’s auto-augmentation technique which used a woman’s existing breast tissue, rather than an implant. (
7. Fat injection is finally coming of age with recent studies and science-based techniques that promise consistent results. Fat is taken from the buttocks for injection into the face to plump, fill, rejuvenate. Cytori Therapeutics has introduced PureGraft, a revolutionary technology that allows surgeons to harvest, filter and transfer autologous fat for reinjection back into the same patient for body contouring.

It is also swift -the surgeon can prepare between 50 and 250ml of fat to graft in less than 15 minutes.  The cost of plumping sunken cheeks, for example, with PureGraft is approx. £2,000.
8. 2011 promises to be the year of the cheek and lips. Bichat’s fat pad is the pocket of fat in the cheek which often gives a ‘chubby’ appearance. Removing it through an incision inside the mouth sculpts the face and highlights the cheeks with a permanent result.

New Juvéderm Ultra Smile is tipped by Professor Kirwan as the best injectable for natural-looking luscious lips. 

British-born Laurence Kirwan MD FRCS FACS trained in Plastic & Reconstructive Surgery and Hand Surgery & Micro-surgery in Kansas City, Missouri and Denver, Colorado. He now practices in the UK and the USA.  Tatler magazine has named him as a UK Top Surgeon in its annual Cosmetic Surgery Guide several times and in 2010, Tatler listed Kirwan as a leading UK surgeon for rhinoplasty. Plus, he is regularly invited to attend the London Evening Standard’s celebration of the 1,000 Most Influential Londoners.
Professor Kirwan is certified by the American Board of Plastic Surgery in Plastic Surgery and Hand Surgery.  He is licensed in New York, Connecticut and California and is on the Specialist Register of Plastic Surgery in Ireland, Finland and Cyprus.  Kirwan has been an active member of both the American Society of Plastic Surgeons and the American Society for Aesthetic Plastic Surgery and for over a decade, has given lectures and courses at the National Scientific Meetings of both these organisations. In the UK, Professor Kirwan is registered by the General Medical Council. 
His website is at


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