The business of whitening
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The aim of this webinar is to provide dental professionals with a run through of the ins and outs of tooth whitening to help grow your business and patient uptake.
You will learn the communication skills and techniques required to help drive patient demand and increase the volume of whitening treatments, while learning about the different whitening products available to suit all patients’ needs.Learning outcomes
- Learn how to utilise tooth whitening strategies to increase your business turnover
- Identify how to implement new communication skills to increase the uptake of whitening
- Discover how to prevent failures and what to do if a patient is not satisfied
- Provide handy tips and tricks to help with sensitivity concerns
- Discuss the different whitening products available and when to use them.
Speaker: Dr Kiran Shankla
After graduating from the University of Birmingham in 2013, Dr Kiran Shankla worked for two years in general practice before embarking on a year stint in Australia. She returned to the UK in 2016 and embarked on a part-time masters in restorative dentistry which she successfully completed with a merit.
Kiran has had her clinical case studies published regionally in dental magazines and is also an international published author. She is a key opinion leader for DMG and SDI, and is a full member of the BACD.
Her areas of interests are composite restorations, tooth wear, Invisalign, whitening and the treatment of white and brown spots on young adults, an area of dentistry she is very passionate about.
This Continuing Professional Development (CPD) activity fully complies with the CPD requirements of the General Dental Council. FMC certifies this activity for one hour of enhanced CPD in the subject of The business of whitening.
This CPD meets the criteria for the GDC’s development outcomes A and C.
