March 2021
On Demand: COVID comeback – how to ensure your private practice rebounds after lockdown
Speaker(s): Chris Barrow, Laura Horton, Andrew Fenn, Simon Turton
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Webinar Details
The Speakers

COVID comeback – how to ensure your private practice rebounds after lockdown

Gensmile presents a pragmatic and practical look at the steps all owners and managers of private dental practices can take to ensure that they bounce back from the COVID-19 lock-down as strongly as possible.

Learning outcomes:

Chris Barrow will discuss how to keep your patients engaged & loyal. How to use marketing to ensure we build business now and have patient demand when we reopen.
  • Continuing engagement with patients, dentists and staff
  • Use of social media; email; mail; other media
  • Marketing during the shutdown; to publicise reopening; after the lockdown
  • How to reassure patients about safety of visiting the practice & of dental treatment
  • Strategies for dealing with plan patients.
Laura Horton will talk about how to manage diaries and organise the practice.
  • Practice organisation so ready to hit the ground running
  • How to maintain engagement with staff and clinicians
  • How to manage a phased return
  • Building the book for week one
  • Diary management balancing: plan patients; open courses of treatment; overdue check-ups; new treatments
  • How to reassure staff that it is safe to work.
Andy Fenn will speculate on what the new normal might be & how to reassure the practice team & patients that treatment is safe.
  • How to manage on-going risk from COVID-19
  • How to give clinicians comfort that it safe for them to treat.
Simon Turton will give examples of how Gensmile’s 24 predominately private dental practices are preparing to ensure a strong comeback from COVID-19.

Speaker: Chris Barrow

Chris has been in full-time employment for 49 years. He has operated his own businesses for 32 years and has been a trainer, consultant, coach and mentor to the UK dental profession for 23 years. Chris combines long experience and deep expertise with the originality and independence needed to resolve the thorniest problems. Naturally direct, assertive and determined, he can reach conclusions quickly, as well as possessing the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. As a speaker, he is dynamic, energetic and charismatic. Chris spent the first 17 years of his working life in the corporate sector and followed this with 30+ years of business ownership. The different dynamics of both worlds have given him the valuable gift of knowing how to operate – and communicate – in both. In 1987 Chris was active in the establishment of the Institute for Financial Planning, an organisation representing the first fee-based Financial Planners in the UK; Chris specialised in working with small businesses. In 1993 Chris decided to make the transition to business coaching and became one of the first UK students at Coach University, from where he graduated as a certified coach. Recognising the opportunity in the dental profession, 1997 saw the creation of The Dental Business School (DBS) and the development of a 12-month business coaching programme for dental practice owners and their teams, delivered to over 1000 UK dental practices in the following 10 years. The first decade of the 21st Century saw Chris in a variety of roles including Non-Executive Directorships as well as continuing his training, consultancy and coaching work for dental corporates, PCTs, dental retailers and, of course, independent practices. Chris has co-authored Profitable Dental Practice (with Prof. Phil Newsome) and The E-Myth Dentist (with Michael Gerber) and is a prolific contributor to dental journals as well as author of his own e-books and blog since 2004. In 2014 Chris experienced a “brief but enjoyable” summer of celebrity after appearing as one of the first castaways on the TV survival show “The Island with Bear Grylls”, abandoned with 12 others on a Pacific desert island and left to fend for themselves for a month. His own day to day work as Coach Barrow with The Extreme Business programmes is still focused on strategic coaching with the owners of dental practices and micro-corporates.

Speaker: Laura Horton

Laura worked has worked in Dentistry for 21 years and has an unrivaled passion and enthusiasm for Treatment Coordination, business and team development. In 2008 Laura left her full time practice management role. Ever since, with her years of experience and vast amount of knowledge, Laura has been working with dental practices to help them successfully reach their true potential. Laura is a master at communicating with patients and provides training to dentists with her grass knowledge experience. Every aspect of training comes from real experiences with patients over a period of many years. Horton Consulting work with dental practices through the UK and Europe to motivate and inspire the leaders and the team to deliver the vision of the owner(s) in a patient centered business.

Speaker: Andrew Fenn

Andy has been with Gensmile since it started. He has over 30 years’ clinical experience and a special interest in cosmetic dentistry. He was previously a Squadron Leader in the RAF and was a Clinical Director at IDH for over 15 years. He is also Vice Chair of the Lincolnshire LDC.

Speaker: Simon Turton

Simon Turton is the CEO and Co-Founder of Gensmile and has led it since its inception in 2014. Simon oversees all of the company’s activities and works closely with the practice Principals. He has over 15 years’ experience in healthcare investing with leading venture capital and private equity firms. Simon has a PhD in Pharmacy and an MBA from INSEAD. Before investing, he worked in the pharmaceutical industry in general management roles and has worked in both NHS and retail pharmacy.
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