October 2022
On demand: Increasing patient conversion for higher value treatment plans
Speaker(s): Ayelet Mendel Girin, Calum Mackay
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Webinar Details
The Speakers

Increasing patient conversion for higher value treatment plans

In a world of digitalised wallets and same-day delivery, consumer expectations have reached an all-time high.

When it comes to dental care, there’s no exception. Patients expect flexibility, fast response times and self-service, all through digitalisation. The same applies to how they pay. It’s no surprise that one of the main reasons why people avoid the dentist is down to the cost. Therefore, every practice should have a solution available for patients to be able to afford dentistry, whilst meeting those rising expectations in a digital-first world. Fortunately, Humm is here to help, offering patients a flexible way to pay up to £30K. With fast decisioning, higher limits and monthly payment plans all managed inside a digital app, find out how Humm can help increase your patient conversion, especially for those higher value treatment plans.

Learning outcomes

  • General consumer trends in the dental industry
  • Dental customer insights
  • Consumer payment needs – feeling in control, flexibility, predictability, digital first
  • The rapidly increasing payment options in dentistry
  • The flexible finance revolution and how our product features at Humm can support customer financial needs and expectations and thus lead to a higher volume and revenue growth across the dental industry.

Speaker: Ayelet Mendel Girin

With more than 15 years experience in the Fintech space, Ayelet draws on her work with some of the world’s most iconic brands. She also drives business transformation through adoption of human centric design and technological enhancements. Ayelet advocates for deepening relationships with consumers through brand purpose and meaningful innovation and believes in the value of creating magical memories. Peppering her presentations with tangible examples, Ayelet isn’t afraid to challenge current thinking and offer new perspectives around disruptive innovation.  

Speaker: Calum Mackay

Calum Mackay is head of brand and customer engagement for Ireland and the UK, and joined Humm in January 2022. Immediately prior to joining Humm he was head of marketing for New Zealand founded consumer finance firm Laybuy. Calum is passionate ensuring consumers receive the best experiences when applying for and using finance products, and looks forward to bringing the latest innovations and best practices to the dental sector in the UK.
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