Ayelet Mendel Girin

With more than 15 years experience in the Fintech space, Ayelet draws on her work with some of the world’s most iconic brands. She also drives business transformation through adoption of human centric design and technological enhancements. Ayelet advocates for deepening relationships with consumers through brand purpose and meaningful innovation and believes in the value of creating magical memories. Peppering her presentations with tangible examples, Ayelet isn’t afraid to challenge current thinking and offer new perspectives around disruptive innovation.