Advertising

How to decode marketing jargon in dentistry

Faye Mear offers a simple guide to deciphering marketing jargon – and explains what it means for your practice. Marketing…

Marketing

Editor’s View – shocking delay in junk food advertising ban

Seb Evans questions whether a delay in the junk food advertising ban is the best direction to take for our…

Dentistry

Unlock your online potential – maximising your digital marketing efforts

Tim Cameron-Kitchen presents five ways dentists can maximise their digital marketing efforts. Some dentists may already be successful without the…

Implant dentistry

Junk food TV adverts banned from 2023

TV adverts for food high in sugar, salt and fat are banned across the UK from the end of 2022.…

Oral health

Queen announces complete ban on junk food adverts on TV before 9pm

The Queen yesterday confirmed the complete ban on TV and online junk food adverts before the watershed.  The proposal was…

Dentistry

Dental news you’ve missed this week

Missed out on this week’s dental news? No problem, here’s what happened over the past seven days… COVID-19 vaccine more…

Dentistry

Home teeth whitening company ‘misleadingly exaggerated’ with advert

A home teeth whitening kit company has come under fire for breaching a number of advertising codes on social media.…

Aesthetic dentistry

Advertising and marketing for dentists…by a dentist

Grant McAree clears up the confusion surrounding advertising and marketing in dentistry before giving his top 20 tips. Life is…

Private Practice

Dummies’ guide to: effective advertising

‘Page advertising doesn’t work’ – yes it does; you’ve just been doing it wrong, says Chris Baker. The role of…

Dentistry

Mastering marketing your practice

With dental practices increasingly relying upon a wide range of media and marketing techniques to promote themselves, David Lauder explains…

Dentistry

The dos and don’ts of advertising dental services

Ami Amin explains what to look out for when advertising your dental practice and services. Dentists have recently joined lawyers…

Dentistry Features