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Communicating with your patient
Dentistry, as with much in this world, is all about communication. Successful periodontal treatment outcomes are about patients taking on…
Dentistry
Conversation marketing
It’s time to start applying ourselves to some serious marketing, not just for the autumn sales campaign but also to…
Dentistry
Implant abutment varieties
We have previously discussed the difference between healing abutments and restorative abutments on implants. Here I will go through the…
Dentistry
Goodwill goes a long way
There are a number of key issues that the buyer and seller need to be aware of in the exasperating…
Dentistry
Creating biologic obturation
There is a significant difference between getting a white line to the end of the root on a radiograph versus…
Dentistry
Distinguishing between art and craft
Beautiful smiles are created not by chance, but by an understanding of craft and art. The materials, techniques and procedures…
Dentistry
Restoration of a fractured upper incisor
This patient presented with a fractured upper left lateral incisor. The tooth had previously been restored successfully for many years…
Dentistry
Getting the most out of your referrals: part 2
Some patients wonder what added benefits they will receive from specialist referral. It is a good idea to make it…
Dentistry
A case of whitening ‘failure’
It was supposed to be a routine whitening follow-up visit. The record indicated that the patient began with a shade…
Dentistry
Keeping schtum
Confidentiality is the cornerstone of good practise. All patients expect that personal and clinical information about them will be held…
Dentistry
Three steps to the sale
I believe there is a three-step process that drives the sale of anything people buy. If you find yourself having…
Dentistry
Keeping dental implants healthy
One of the most important factors for long-term success of dental implants is the maintenance of healthy peri-implant tissues. In…
Dentistry
Sealing the deal
Many articles have been written about aspects of the sale process, but this two-part series identifies the key problems that…
Dentistry
Getting the most out of your referrals
Specialist referral is a well-established procedure in many countries and is becoming more common in the UK. However, a number…
Dentistry
To drill or not to drill
Successful relationships between dentists and patients depend on trust and goodwill. Preserving the rapport is crucial, but the balance within…
Dentistry
Nothing beats good manners
Most receptionists place great value on offering excellent customer care, whilst working in a busy, high-pressure dental reception. However, your…
Dentistry
Getting patients to work for you
This article is powerful and could make you about £55,000 better off. It focuses on the psychological principle of reciprocity,…
Dentistry
How to beat the summer blues
Every month I spend a full day on the telephone with my clients – that’s 15 minutes with each of…
Dentistry
Reaping the rewards
With so many demands made on a practice budget, it is important that any expenditure you make will benefit your…
Dentistry
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