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Getting the most out of your referrals: part 2
Some patients wonder what added benefits they will receive from specialist referral. It is a good idea to make it…
Dentistry
A case of whitening ‘failure’
It was supposed to be a routine whitening follow-up visit. The record indicated that the patient began with a shade…
Dentistry
Keeping schtum
Confidentiality is the cornerstone of good practise. All patients expect that personal and clinical information about them will be held…
Dentistry
Three steps to the sale
I believe there is a three-step process that drives the sale of anything people buy. If you find yourself having…
Dentistry
Keeping dental implants healthy
One of the most important factors for long-term success of dental implants is the maintenance of healthy peri-implant tissues. In…
Dentistry
Sealing the deal
Many articles have been written about aspects of the sale process, but this two-part series identifies the key problems that…
Dentistry
Getting the most out of your referrals
Specialist referral is a well-established procedure in many countries and is becoming more common in the UK. However, a number…
Dentistry
To drill or not to drill
Successful relationships between dentists and patients depend on trust and goodwill. Preserving the rapport is crucial, but the balance within…
Dentistry
Nothing beats good manners
Most receptionists place great value on offering excellent customer care, whilst working in a busy, high-pressure dental reception. However, your…
Dentistry
Getting patients to work for you
This article is powerful and could make you about £55,000 better off. It focuses on the psychological principle of reciprocity,…
Dentistry
How to beat the summer blues
Every month I spend a full day on the telephone with my clients – that’s 15 minutes with each of…
Dentistry
Reaping the rewards
With so many demands made on a practice budget, it is important that any expenditure you make will benefit your…
Dentistry
How can I restore an implant for a single tooth?
Within the restorative part of implant dentistry there is a lot of new terminology with which one has to become…
Dentistry
Opportunity knocks
In April, change was forced upon us all. For some it was a time of great uncertainty and worry, while…
Dentistry
Creating a passion for dentistry
Dr David Hornbrook is one of dentistry’s most talented clinicians and has helped thousands of dentists fall back in love…
Dentistry
Are you listening?
Dentistry is a fast-paced, challenging industry and, as managers, we are faced with different obstacles each day. How we deal…
Dentistry
Nice deal for patients?
For many years now patients have been familiar with the dental mantra ‘visit your dentist every six months’. Many practices…
Dentistry
Hiring on all cylinders
Taking on a new associate happens regularly in many dental practices, and each and every time it occurs, it presents…
Dentistry
Pedal power
I don’t want to give readers the impression I have all the answers, because that is far from the truth.…
Dentistry
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