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Clear filters
Final countdown to WAC
The sixth World Aesthetic Congress (WAC) is fast approaching, so time is running out to book your place at this…
Dentistry
Q&A: Your marketing solutions
Q. I went on a marketing course recently where one of the speakers suggested that targeting new home owners in…
Dentistry
Your marketing solutions
Q. I’ve always taken before-and-after photographs of patients while they are wearing retainers – it gives the best view of…
Dentistry
Don’t keep us a secret
Most dental practices would like new patients to walk through the doors with little financial outlay on marketing, advertising and…
Dentistry
Your marketing solutions
Q. I would like to carry out more cosmetic work but my practice is not in a particularly affluent area.…
Dentistry
IAAFA Conference announced
The International Academy of Advanced Facial Aesthetics’ (IAAFA) first annual conference will take place on 16-17 March 2007 at the…
Dentistry
The patient journey
I may sound like a scratched record sometimes, but the more I listen to enquiries from new and existing clients,…
Dentistry
Putting ideas into action
There really is no magic to running a financially successful dental practice, as the majority of our clients know. There…
Dentistry
Conversation marketing
It’s time to start applying ourselves to some serious marketing, not just for the autumn sales campaign but also to…
Dentistry
And the winner is . . .
Not many dentists would consider giving away £20,000 worth of treatment to be a sensible way of running a practice.…
Dentistry
Does your logo reflect the right you?
The British Dental Practice Managers’ Association (BDPMA) recently undertook a logo review in line with the organisation’s general strategic overhaul.…
Dentistry
Three steps to the sale
I believe there is a three-step process that drives the sale of anything people buy. If you find yourself having…
Dentistry
How to beat the summer blues
Every month I spend a full day on the telephone with my clients – that’s 15 minutes with each of…
Dentistry
Getting patients to work for you
This article is powerful and could make you about £55,000 better off. It focuses on the psychological principle of reciprocity,…
Dentistry
Reaping the rewards
With so many demands made on a practice budget, it is important that any expenditure you make will benefit your…
Dentistry
Opening soon?
It’s easy to see why the notion of starting up a new practice can appear so attractive to many dentists.…
Dentistry
Power of the press
Advertising and PR are still relatively new concepts to most UK dentists, yet interest in them is booming. That is…
Dentistry
First impressions count
Ask most dentists how much they spend on marketing each year and the response is likely to be a few…
Dentistry
A private affair
Before I talk about what I think constitutes a private patient, I have to tell you about a recent lecture…
Dentistry
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