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Forging better partnerships with laboratories
The dental laboratory is a critical partner in practice success. Or at least it should be. The relationship that dentists…
Dentistry
IAAFA Conference announced
The International Academy of Advanced Facial Aesthetics’ (IAAFA) first annual conference will take place on 16-17 March 2007 at the…
Dentistry
How to motivate your patients
I’m on the road a lot, sharing systems with thousands of dentists and their teams. Recently, a dentist asked me:…
Dentistry
Introducing Galip Gürel
Increasing consumer awareness about the range of cosmetic dental treatments available, and their benefits, has led to surge in patient…
Dentistry
The contrast principle
Don’t let the simplicity of this little ‘gem’ fool you. It is by far one of the most powerful psychological…
Dentistry
Cosmetic choreography – the basis of a beautiful smile
The demand for cosmetic dental procedures around the world seems unaffected by economic vagaries and appears to be growing at…
Dentistry
Getting the message across
Image, as regular readers of Blue Horizons articles will be aware, is vital to a practice’s success. To your patients,…
Dentistry
The deadly middle
A year had passed since Nancy and Peter Milton moved into Middletown. The married couple had not yet sought the…
Dentistry
And the winner is . . .
Not many dentists would consider giving away £20,000 worth of treatment to be a sensible way of running a practice.…
Dentistry
Distinguishing between art and craft
Beautiful smiles are created not by chance, but by an understanding of craft and art. The materials, techniques and procedures…
Dentistry
Opportunity knocks
In April, change was forced upon us all. For some it was a time of great uncertainty and worry, while…
Dentistry
How to beat the summer blues
Every month I spend a full day on the telephone with my clients – that’s 15 minutes with each of…
Dentistry
High five
A great smile is now in great demand, thanks in part to media advertising by large companies and the proliferation…
Dentistry
Opening soon?
It’s easy to see why the notion of starting up a new practice can appear so attractive to many dentists.…
Dentistry
An online presence
Many practice managers dwell over whether their businesses should have a website. In my opinion even dental practices, which invariably…
Dentistry
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